NTT DATA Group intends to contribute to the prosperity of business and society by conceptualizing and realizing new businesses and services using information technology.
This is articulated in our brand message and our brand promise.
NTT DATA Brand Promise
We are committed to concretely implementing the following actions for our customers.
Based upon the foresight of future needs and a deep understanding of our customers, we visualize new businesses and services as well as the solutions to support them. We share with our customers the dreams of even greater prosperity for business and society.
Our goal is to realize innovation and inspiration together with our customers. To achieve this goal, we provide support that extends beyond IT to include collaboration across various businesses and services based upon our advanced systems development and application capabilities.
NTT DATA Brand Message
We will deliver the following three points through our Brand Message:
- 1.NTT DATA will go beyond the role of a systems integrator to become an Innovation Partner to our customers.
- 2.NTT DATA will strive to create new value in order to achieve customer innovation.
- 3.NTT DATA will contribute to society broadly as a company that prospers together with society.
NTT DATA Value Provision Model ( 3D Value Cycle )
The 3D Value Cycle is our model for providing value through the visualization and realization of innovation.
By continually implementing the three phases of this cycle, we provide value to customers that exceeds their expectations.
- Innovation Designing : Creating innovative concepts
- Solution Developing : Turning those concepts into reality
- Performance Driving : Maximizing the effects of innovation
As an innovation partner, we create concepts with depth and breadth from a perspective that includes supporting collaboration among a variety of businesses and services.
We use our advanced systems structuring and application capabilities to develop and provide solutions that make customer concepts a reality.
We support our customers so that they will also make the best use of solutions and enjoy greater benefits from innovation.
This 3D Value Cycle is employed throughout the NTT DATA Group. Members can contribute to value creation in their individual specialties.