The challenge was to design the car delivery procedures in such a way that the handover becomes a premium experience for the new owner. NTT DATA was involved in all phases: planning, design, development and start-up. Both functional and IT experts were involved in the project. This comprehensive support was the biggest advantage of our work for BMW Welt.
The requirements for the IT systems and processes were just as unusual as the design of BMW Welt. For example, on the IT side the task was to develop a central management system to control the car center. At the same time, all workflows related to handing over the car were to be aligned and designed with the customer in mind. This needed experienced IT architects with a sound knowledge of the industry – in other words, the experts from NTT DATA.
BMW Welt, designed by Coop Himmelb(l)au, was presented with the internationally renowned Wall-paper Design Award 2009 in London. BMW’s Event and Delivery Centre won the prize in the category “Best New Public Building”. Rudolf Wiedemann, Head of the BMW Event and Delivery Centre, is proud of the award, “It is further proof of the praise that the outstanding architectural design of BMW is receiving internationally. The fascination for the brand can really be experienced firsthand in this building.” – BMW Group press release dated January 30, 2009.
In the project the NTT DATA consultants were responsible for both functional and IT areas. When the process design and system implementation had been completed, a project team of nine worked on-site toward the operational start-up. NTT DATA managed all the test runs: using simulation techniques, all the processes associated with the cars and the customers who would be collecting them were tested thoroughly in terms of quality and quantity.
Client Company : BMW Group