NTT DATA Focus

Discover our group initiatives

EV and Customer Journey: A Digitally Empowered EV Customer Odyssey

In the digitalized EV era, the customer journey is a meticulously crafted odyssey of purchase, use, and continuous experiences.

April 10, 2024
Global

Automotive

AI Evolution of Digital Assistants: Enhancing User Experience

Artificial Intelligence (AI) offers endless opportunities for the evolution of Automotive Digital Assistants.

April 3, 2024
Global

Automotive

Virtual ECU: Two major technologies and one Big Sight

Cloud computing and Virtualization are playing a major role in the ongoing software revolution of the automotive industry by decreasing the time to market of innovative, digital products. Another big role to the industry is played by the largest automotive exhibition in Japan - Tokyo's Automotive World event. This article summarizes the demonstration, exchange, and networking I had. This is part 3 of the series "Expanding the Possibilities of Mobility".

March 22, 2024
Global

Automotive

SDV and Customer Experience: Paint for the Empty Canvas?

During the Automotive World in Tokyo Big Sight, we had the experts for customer experience (CX) and SDV engineering at the NTT DATA booth. This article is the result of our collaboration on how to integrate customer experience into classical systems engineering / product development processes.

March 12, 2024
Global

Automotive

Expanding the Possibilities of Mobility

Dedicated to promoting positive social change and supporting the development of the automotive industry, in January 2024, NTT DATA and its group companies exhibited their automotive foresight at Automotive World, the premier global trade show for cutting-edge automotive technologies. Our demonstrations and presentations highlighted solutions for enhancing Customer Experience, Mobility Experience, Energy Experience, and Software for vehicles.

February 22, 2024
Global

Automotive

Business Transformation for Software-Defined Vehicles

What exactly is the transformative nature of software-defined vehicles (SDV)? This article explores transformation from a product development-perspective in three layers: automotive business including business models of various traditional and new players product from a "simple car" to smart connected SDV engineering processes, methods and tools for SDV development Note: the article is based on my presentation at the "2023 Tokyo Systems Engineering Summit".

January 22, 2024
Global

Automotive

Meet us at Automotive World 2024 in Tokyo

We are honored to announce that we will be participating in Automotive World, the world's leading exhibition for advanced automotive technologies.

December 27, 2023
Japan

Automotive Sustainability

Driving Transformations in e-Mobility: Insights from NTT DATA at Mobility Live Asia

NTT DATA participated in the Mobility Live Asia event held in Bangkok on November 1st and 2nd. On Day 2, NTT DATA took to the stage to present transforming mobility in Asia, with a focus on user-centric, data-driven e-mobility solutions.

December 19, 2023
Thailand

Automotive Sustainability

Achieving Net Zero Throughout the Supply Chain

How do we achieve net zero throughout the supply chain? As international public opinion demands decarbonization, small to medium-sized enterprises (SMEs) are experiencing ever-greater pressure to demonstrate emissions transparency.

December 15, 2023
Japan

Automotive Sustainability

Transforming Mobility: Major Transformation and Key Themes incl. EV shift

NTT DATA made its mark at Mobility Live Asia event in Bangkok, held on November 1st and 2nd, demonstrating its commitment to innovation in mobility.

November 22, 2023
Thailand

Automotive Sustainability

World-Renowned Automobile Manufacturing Conglomerate Turns Towards SAP Ariba Solutions

The client is a world-renowned automobile manufacturing conglomerate, with approximately 50 manufacturing entities across more than 25 countries. With one of the highest sales volumes in the world in both 2020 and 2021, the client has research and development (R&D) centres across Asia, Europe and the US.

October 23, 2023
Global

Automotive SAP

How can corporates act for Decarbonization?

NTT DATA showcased our commitment to Sustainability and ESG at Decarbonization Expo in Tokyo, focusing on Green by IT

October 13, 2023
Japan

Automotive Sustainability