DATA DRIVES YOU FURTHER

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NTT DATA supports the excitement of The Open, through IT.

Organized by The R&A (The Royal and Ancient Golf Club of St. Andrews) in the U.K., The Open is one of the four major tournaments in professional golf. It has a 150-year history and is a stage aspired to by golfers the world over. NTT DATA supports this world-class sporting event as an Official Patron, and is engaged in groundbreaking work to offer spectators new ways to enjoy the competition.

THE OPEN2015

R&A INTERVIEW

Watch an interview with Mike Tate,
the Executive Director of R&A,
sponsor of The Open golf tournament,
about how digital technology
is revolutionizing The Open.

NTT DATA WallKnow more than the score

The NTT DATA Wall provides a visualization of a wide range of data generated by activities at The Open in real time, giving shape to the many hidden dramas behind the numbers. Golf fans who have traveled to the event and those viewing from their homes around the world can both use the NTT DATA Wall to enjoy a new style of interactive experience as golf spectators.

Innovation for spectators of sporting events

For the future of spectating at sporting events, NTT DATA seeks to achieve a new approach that is more direct and intuitive, helping spectators to not simply watch an event, but experience it. More than 100,000 excited spectators, including those in actual attendance at the event and those viewing from around the world, receive information on The Open from massive screens at the event site, from tablet devices, and from the web and social media. NTT DATA will continue to be trailblazer in its use of IT to innovate in the area of the sports spectator experience.

MOVIE GALLERY

The NTT DATA Wall brought the ultimate spectator experience at St Andrews, the world’s most famous course. Every single shot were brought to life in real-time. Fans could obtain in-depth analysis of all the action and the race to win the claret jug. The NTT DATA Wall was watched by over 150,000 spectators. And tens of thousands of fans followed online from work, on the move, and from all around the world.

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The 145th Open "DATA DRIVES YOU FURTHER"

This year, NTT DATA is providing a cutting-edge experience of viewing golf at The Open. The video outlines how NTT DATA’s digital technology is bringing further innovation to the viewing experience of The Open, not just for fans at
the event, but also for those around the world.
NTT DATA is an Official Patron of The Open, one of the oldest golf tournaments in the world and is excited to support this world-class sporting

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data for : the open

The world's most prestigious golf tournament, The Open Championship.
Known for its extreme conditions, players are constantly put to the test.
So much data involved in a single shot, a shot that can create history.

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NTT DATA Wall - The Open Championship 2014 Royal Liverpool

The NTT DATA Wall provides a visualization of a wide range of data generated by activities at The Open in real time, giving shape to the many hidden dramas behind the numbers. Golf fans who have traveled to the event and those viewing from their homes around the world can both use the NTT DATA Wall to enjoy a new style of interactive experience as golf spectators.

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NTT DATA Wall - The Open Championship 2014 Royal Liverpool

For the first time ever, the innovative NTT DATA Wall and website came to the game's oldest Major. Golf and data collided for an immersive fan experience. From who’s leading the driving distance, to the easiest hole on the course and every real-time statistic in between, it was all here to embrace the drama as the best golfers on the planet do battle for The Claret Jug.

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NTT DATA Wall - The Open 2015 St Andrews

The NTT DATA Wall is back to St Andrews, the world’s most famous course!
And this time it’s even better with much more data, enhanced live analysis, and new ways to interact.
You can obtain in-depth insight into the drama of golf’s oldest Major.

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NTT DATA Wall - The Actual Records of Revolutionary Experience ~The Open 2015

The NTT DATA Wall brought the ultimate spectator experience at St Andrews, the world’s most famous course. Every single shot were brought to life in real-time. Fans could obtain in-depth analysis of all the action and the race to win the claret jug. The NTT DATA Wall was watched by over 150,000 spectators. And tens of thousands of fans followed online from work, on the move, and from all around the world.