New Functionality Enhances "Keitai ASP," a Mobile Site Service for Real Estate Brokers- Mobile mail notification of new listings, keyword search and other functions implemented -

NTT DATA Corporation has added several new functions to the "Keitai ASP" service, which lets real estate brokers set up Web sites providing information about their property listings to mobile phone users. Along with existing functions for assisting with purchases and sales of real estate properties, new functions will enable provision of member services, keyword searches, and a featured properties function.

Built on the platform of HOME4U^® Keitai (http://m.home4u.jp/; Japanese only), a site operated by NTT DATA providing real estate information to mobile phone users, Keitai ASP offers companies dealing in real estate with the functionality for launching their own mobile phone Web site, on an ASP (Application Service Provider) basis. The newly available functionality includes not only user-oriented functions, but also functions geared to real estate brokers and agents, such as the ability to measure advertising effectiveness.

New Functionality

For Users

• Member services functions

  New functions are aimed at users who are registered as site members, including provision of mobile mail notification for new listings that match registered conditions, a basket function for saving listings of special interest, and an input assistance function that automatically enters preregistered member information on Web forms.

  Member services such as these improve the convenience and usability of mobile Web sites.

• Keyword search of property listings, and featured properties function
  

  Users considering the purchase of real estate can make use of a keyword search function and a featured properties function, for narrowing their search to the properties matching a detailed set of conditions and viewing these without having to navigate through a large number of screens.

• Property QR code generation function
  

  A function is provided for generating a QR code that leads users to a property overview.

  A QR code included in an advertisement or fact sheet (floor plan) can be captured on a mobile phone for easy access to a mobile Web site, where the user can view details of the property and make inquiries.

For Real Estate Brokers and Agents

• Function for measuring advertising effectiveness
  

  A new function is provided for gauging the effectiveness of mobile site ads.

  For banner ads and ads in mobile listings (keyword ads and content-driven ads), this function measures such factors as clicks and conversions (number of inquiries) to determine the effectiveness of the ads.

A sample screen shot

Further Developments

The experience and expertise gained by NTT DATA from operating the mobile phone real estate information site HOME4U Keitai will continue to be reflected in the Keitai ASP service, providing enhanced services that assist real estate brokers in setting up mobile sites geared to the convenience of their users.

An open house search function is among the enhancements being considered for the Keitai ASP service.

About HOME4U

HOME4U (http://www.home4u.jp/) is a comprehensive real estate information portal site, in operation since November 28, 2001. HOME4U provides information and services matched to the needs of customers, whether prospective real estate sellers or those looking to buy.

* HOME4U^® is a registered trademark of NTT DATA Corporation. Other company names and logos herein are the trademarks or registered trademarks of their respective owners.