Case Study : Enhanced service delivery

Seamlessly Facilitating Premium Car Delivery
Professional Planning and Implementation

The challenge was to design the car delivery procedures in such a way that the handover becomes a premium experience for the new owner. Cirquent was involved in all phases: planning, design, development and start-up. Both functional and IT experts were involved in the project. This comprehensive support was the biggest advantage of our work for BMW Welt.

• Client Company : BMW Group
• Business Units : Cirquent GmbH

Developing a Comprehensive Real-Time Decisioning Solution
The Right Offer at the Right Time

The E-Plus Group started the “Value-oriented marketing“ (VoM) project at the end of 2008. The centerpiece of VoM is the introduction of real-time decisioning programs that help users make the right decision.
"And this is exactly what this project is all about. We don‘t leave our staff in the E-Plus Shop or on the Hotline on their own but instead, make customers an offer at the right time and in the right place. When a customer enters the shop we already know which contract and which product could be most suitable,“ explains Nicole Hasenstab, Project Manager at E-Plus, describing the VoM concept.

• Client Company : E-Plus
• Business Units : Cirquent GmbH