The client, a world-leading automotive company, was managing its CRM function using disparate information systems and interfaces across different markets. Leveraging NTT DATA's global footprint, we delivered a CRM solution that offered consistency and scale.
With more than 10 years of collaboration with the largest CRM software platforms: SalesForce.com, Siebel, and Microsoft Dynamics, NTT DATA is your go-to partner for CRM solutions. NTT DATA offers strong project management, high flexibility and special expertise in large-scale projects, based on own assets and specialised methodology.
Attracting new customers, retaining existing ones, and improving customer satisfaction requires a synchronisation of all business processes related to sales, marketing, customer service, interaction centre and social media. NTT DATA leverages its deep understanding of business processes, as well as its rich IT expertise and strategic partnerships with major CRM software vendors, to provide tailored CRM solutions that improve customer interactions and enable growth.
The client, a world-leading automotive company, was managing its CRM function using disparate information systems and interfaces across different markets. The CRM solution needed to reduce time to market and provide a cost effective solution across markets, accommodating for a global governance model, while maintaining locally developed best practise.
An end-to-end service was provided to the client via a global delivery model, which included a “flying squad” for CRM expertise, local teams for native language font-end development, and near-shoring for backend development.
Customer data management
Implementation and subsequent rollouts: CRM system support by implementing EP architecture to integrate with SFDC
SFDC customisation and configuration
Extension platform customisation
Support and maintenance
SFDC CRM development
Cloud solution leveraged the NTT Group’s Managed Cloud Platform
Development of kernel (single code branch) with market specific extensions
Alignment of markets with central functional and technical standards
Integration to backend systems using extension platform
Uniform processes across multiple markets
Consolidated view of CRM