Platform Orchestration in Asia Pacific
The new source of competitive advantage
Your product is not your value proposition
For most of business history, competitive advantage was a function of what you made and how efficiently you made it. You engineered something better than your competitors, sold as much of it as you could and the transaction marked the end of the story.
In the digital era, things have changed dramatically.
Read our perspective to learn why.
The new source of competitive advantage
- The terms of competition have changed, and the sale is now just the beginning — not the end of the story.
- Platforms like app stores, enterprise marketplaces and Asia Pacific's super apps show that value no longer must live in the product itself.
- Value can come from an ongoing customer relationship, or the data the product generates, spreading into the wider ecosystem the platform connects.
- Commerce flows to whoever controls the interface and the data. The product still sells. The enduring value accumulates elsewhere.
- This is competition between ecosystems, not between products — and the rules are fundamentally different.