NTT DATA Expands Partnership with Sprinklr to Launch New Centres of Excellence Across UK
Expanded collaboration deepens CX delivery capabilities and accelerates enterprise access to scalable, AI-powered customer experience solutions
About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,900 valuable enterprises — global brands like Microsoft, P&G, Samsung and 60% of the Fortune 100. Sprinklr is redefining the world's ability to make every customer experience extraordinary.
London, UK – 4 August 2025 – NTT DATA, a global leader in digital business and technology services, today announced the establishment of new Centres of Excellence (CoEs) across the United Kingdom, through an expansion of its strategic technology partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises. These specialist hubs will enhance NTT DATA’s ability to deliver innovative, AI-driven customer experience solutions at scale.
Today’s customers expect interactions that feel effortless, personal and connected across all channels. Yet 50% of brands struggle to capture the customer data needed to create truly unified experiences. This expanded partnership gives channel partners the tools to help businesses close that gap with AI-driven solutions aligned to how people engage today.
This latest collaboration builds on years of successful partnership in which NTT DATA has successfully integrated Sprinklr’s leading AI capabilities into its global service portfolio. The newly formed delivery teams and CoEs will serve as specialist hubs for delivery excellence, technical enablement, and scalable go-to-market solutions. NTT DATA experts will leverage Sprinklr’s AI-based Unified-CXM platform to help joint clients accelerate time to value through faster, more effective customer experience transformation.
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Enterprises today face mounting pressure to deliver real-time, personalised engagement across increasingly complex customer journeys. By expanding our partnership with Sprinklr and investing in new Centres of Excellence, we’re equipping clients with the tools and expertise to deliver consistent, high-impact customer experiences that drive measurable business outcomes.
”About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.