NTT DATA x ATP Finals
Discover what becomes possible when elite human performance meets AI.
There's more to every point than meets the eye.
At the highest level of tennis, extraordinary performance is about more than power and precision. Every point demands focus, instinct and judgment — reading what is happening, recognizing patterns, adapting under pressure and deciding what comes next.
That's what makes tennis a natural stage for NTT DATA's human + AI story. As Official AI Consulting Partner of the ATP Finals, we're exploring how AI can reveal new dimensions of human performance while demonstrating how the same principles can create value far beyond the court.
See what human potential and AI can reveal together
Where sport meets innovation
Across tennis, motorsport and football, NTT DATA works with leading sports organizations to create richer experiences, reveal new insights and apply AI in environments where every moment matters.
Arsenal
NTT DATA partnered with Arsenal to build a modernized digital platform that creates a frictionless, supporter-first experience across retail, ticketing, media and matchday.
NTT INDYCAR SERIES
NTT DATA powers intelligent venues, fan engagement and smarter race operations across the NTT INDYCAR SERIES, applying data and AI in an environment where every moment matters.
ATP Finals
As Official AI Consulting Partner, NTT DATA brings human expertise and AI together to explore new dimensions of performance at the ATP Finals.
Partnership
Case studies
Digitalization shifts to high gear for the NTT INDYCAR SERIES
Turn intelligence into advantage beyond the court.
Explore how NTT DATA can bring human expertise and AI together to address your organization’s most complex challenges.