Arsenal’s Digital Transformation Partner
Arsenal is one of the best-loved football clubs in the world, with a truly global fanbase. NTT DATA are their Official Digital Transformation partner, helping them serve more than 600 million supporters even better, with rich, hyper-personalised experiences. Together we’re driving real change for supporters and the club.
Reimagining the supporter experience from match day to every day
Technology is accelerating business and sports in new ways every day. From automated processes to global collaboration, and from hyper-personalisation to predictive customer experiences, applying technology to enhance processes and assist employees drives long-term success in both the sports arena and the business world.
As the first Official Digital Transformation partner of Arsenal, NTT DATA provides data analytics tools, machine learning and real-time integrations that enable the club to create an enriched and hyper-personalised supporter experience, delivering tailored content for its communities worldwide. Supporters will also be able to take advantage of improved capabilities in the wider Arsenal ecosystem with exclusive insights, promotions and offers from the club and its partners.
The partnership will connect with Arsenal’s more than 600 million supporters globally, providing them with exclusive content, experiences, and products in real time, no matter where they are. This requires a global partner capable of modernising, integrating, scaling, and delivering comprehensive business and technology services through deep industry expertise.
The partnership will connect with Arsenal’s more than 600 million supporters globally, providing them with exclusive content, experiences, and products in real time, no matter where they are. This requires a global partner capable of modernising, integrating, scaling, and delivering comprehensive business and technology services through deep industry expertise.
Juliet Slot, Chief Commercial Officer at Arsenal
“Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
Niccolo Spataro, CEO of NTT DATA UK and Ireland
"Arsenal is one of the most recognised football clubs in the world, its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business. We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide."