Platform Orchestration in Asia Pacific
The new source of competitive advantage
The new source of competitive advantage
- The terms of competition have changed, and the sale is now just the beginning — not the end of the story.
- Platforms like app stores, enterprise marketplaces and Asia Pacific's super apps show that value no longer must live in the product itself.
- Value can come from an ongoing customer relationship, or the data the product generates, spreading into the wider ecosystem the platform connects.
- Commerce flows to whoever controls the interface and the data. The product still sells. The enduring value accumulates elsewhere.
- This is competition between ecosystems, not between products — and the rules are fundamentally different.