Discover new exciting Data Experiences in The Open and The AIG Women's Open!
Organized by The R&A (The Royal and Ancient Golf Club of St. Andrews) in the U.K., The Open is one of the four major tournaments in professional golf. With a 162-year-long history, golfers all around the world aspire to compete at the tournament. NTT DATA is an Official Patron of this world-class sporting event and offers groundbreaking solutions for spectators to enjoy the competition in ways never before experienced.
NTT DATA has been an Official Patron and IT Provider of The Open since the 142nd tournament (2013), which was held at the Muirfield Golf Links in Scotland.
In 2022, at the 150th British Open Golf Tournament, NTT DATA will present a variety of solutions as the pinnacle of 10 years of our sponsorship with The R&A.
NTT DATA has worked closely with The R&A to provide cutting-edge technologies to enhance the fan experience for golf enthusiasts.
In line with The R&A's commitment to transforming golf for women, NTT DATA commits to diversity, equity, and inclusion (DE & I). Based on the relationship of the trust built up through 10 years of cooperation, NTT DATA began co-sponsoring the AIG Women's Open for the first time this year. The AIG Women's Open is the most international major tournament in women's golf and plays a role in the five major Women's golf tournaments.
This year, NTT DATA is launching a first for golf at The Open – a new virtual viewing experience that allows viewers to select a course map of their choice and view every shot, player, hole, and round in real-time, via a Digital Twin.
The Digital twin is realized by reflecting color and texture from satellite images on a precise 3D golf course and reproducing ball position in real-time. This data will be incorporated into the Open.com leaderboard, live blog, and ShotView to provide an informative and engaging viewing experience for golf fans.
ShotView will be released on July 14 at 9:30 BST.
Please access the following URL and have a look at The Open online.
The NTT DATA Wall is an interactive display that provides a clear view of what's going on at The Open in real-time. The graphical visualization reveals the hidden drama behind the numbers, bringing fans closer to the action. Golf fans can enjoy this new interactive experience, regardless of location.
The Data Wall, which transformed itself into the NTT DATA Experience in 2021, will return to the venue in 2022.
NTT DATA's digital initiatives, including the NTT DATA Wall, were honored to be nominated for an award that recognizes cutting-edge digital technologies and initiatives in the sports world that utilize IT.
NTT DATA was nominated for the 2022 ESA Awards whch are the pinnacle of sponsorship recognition in Europe, and winners are recognized as being a leading company.
Among the many sports marketing and sponsorship awards, the ESA Awards feature a wide range of perspectives across a wide range of European sponsorship areas, from arts and culture to esports and gaming.
For more information about the award, visit sponsorship.org/awards/awards-home/