TT01 Business Analytics utilizing Big Data

Every two years, the amount of data in the world doubles, and by 2015, it is estimated that the total data on Earth will amount to 7.9 zettabytes. Unstructured data, such as text and images accounts for 90% of this amount. From here on, it is highly anticipated that this massive amount of data will be used in business analytics to improve operations and offer innovative services.

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