NTT DATA reinforces Thailand’s potential strengths and opportunities to accelerate digital transformation in automotive industry
NTT DATA (Thailand) underlines the potential of the automotive and auto parts manufacturing industry in Thailand with 5 key strengths. The country's strategic location is the hub of ASEAN region. The quality of machineries is recognized globally. There are efficient land and water transportation systems to transport the goods. The industry is fully supported by the government’s policies. It is also equipped with a technology to invest in 5G network. However, Thailand is currently being challenged by advanced and intelligent automotive technology such as autonomous vehicle. NTT DATA, therefore, suggests that investing in digital technology would create competitive opportunities as well as strengthening the industry in Thailand.
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However, at present, Thailand’s automotive industry is facing a challenge because the world is looking more towards advanced technology for the future of automotive innovations. Another challenge is the concept of "MaaS (Mobility as a Service)", which is being tipped as a new wave in automotive industry, consisting of electric vehicles, connected car, autonomous driving, etc. This concept is evolving along with technology such as artificial intelligence (AI), 5G technology and IoT.
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“The industry need to align themselves with 4 important strategies to prepare for changes and create competitive opportunities. 1. Digital Supply Chain and Connected Manufacturing. This strategy will integrate technology and data to drive efficiency and effectiveness in both production and distribution. 2. Engaging the Changing Workforce strategy. This creates a positive employee experience by using data insights to improve the way of work and engaging with employees. 3. Customer Centricity strategy. This strategy uses customers’ insights and behaviors to design customer-centric products and services. 4. Digital Smart Products strategy. Developing and improving automotive technology in all dimensions from connectivity, AI enhancement in autonomous vehicles, electrification, offering a wide range of digital products compatible to the vehicles.”
Mr. Hironari added that transforming plans are being made, in the automotive industry, to increase the use of technology to make the operations more digitized. It will be focusing on creating innovations from the application of technology to design products that create new experiences to consumers. NTT DATA has been successful in collaborating with the world's leading automotive manufacturers to develop a platform collecting various information through “Connected Car” solution, further developing products and services that meet the needs of modern consumers, and moreover, enhancing the consumer experience with an extremely safe and energy-saving smart vehicle. The collaboration has also extended to the MaaS service initiative.
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Apart from innovations, the automotive businesses require Business Process Improvement (BPI). With the help of technology experts, businesses will enable digital transformation from planning roadmap, applying effective solutions to meet customer satisfaction and reduce the expenses, working time, and unnecessary losses.
NTT Data (Thailand) Co., Ltd. or NTT DATA (Thailand) is a subsidiary of NTT DATA Corporation Co., Ltd., a global digital business and IT service leader, originally from Japan. NTT DATA has expertise in managing data networks and telecommunications at the forefront with over 119,500 employees worldwide, operating in more than 50 countries with experience serving leading companies, especially Japanese companies that have established in various countries around the world. In 2020, NTT DATA was ranked 6th in the global IT service provider market from Gartner. NTT DATA (Thailand) started as a technology system provider in payment solutions for debit and credit cards, including web-based and mobile applications, and has been trusted to serve financial sectors in the payment system for a long time. From such expertise, the company has been developed to serve customers in various industries, such as manufacturing, telecommunication, energy, and retail. As a result, NTT DATA (Thailand) has become an IT consulting company, including the design and development of technology solutions that are recognized with world-class standards, flexible to work as well as paying attention to quality and services for the best benefit of customers. For more information, visit the website https://www.nttdata.com/th/en and Facebook page https://www.facebook.com/nttdatathai.
