NTT DATA (Thailand) underlines the potential of the automotive and auto parts manufacturing industry in Thailand with 5 key strengths. The country's strategic location is the hub of ASEAN region. The quality of machineries is recognized globally. There are efficient land and water transportation systems to transport the goods. The industry is fully supported by the government’s policies. It is also equipped with a technology to invest in 5G network. However, Thailand is currently being challenged by advanced and intelligent automotive technology such as autonomous vehicle. NTT DATA, therefore, suggests that investing in digital technology would create competitive opportunities as well as strengthening the industry in Thailand.
However, at present, Thailand’s automotive industry is facing a challenge because the world is looking more towards advanced technology for the future of automotive innovations. Another challenge is the concept of "MaaS (Mobility as a Service)", which is being tipped as a new wave in automotive industry, consisting of electric vehicles, connected car, autonomous driving, etc. This concept is evolving along with technology such as artificial intelligence (AI), 5G technology and IoT.
Apart from innovations, the automotive businesses require Business Process Improvement (BPI). With the help of technology experts, businesses will enable digital transformation from planning roadmap, applying effective solutions to meet customer satisfaction and reduce the expenses, working time, and unnecessary losses.