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Sponsorships

Sports unite us. NTT DATA leverages technology and innovation to shape the future of sports.

Shaping the future of sports

A bold and daring final-lap pass to capture the prestigious Indianapolis 500. An improbable birdie putt on the 72nd and final hole of The Open to lay claim to the Claret Jug. An electrifying, walk-off home run in the bottom of the ninth inning to become World Series® champions.

Around the globe, NTT DATA and our parent company NTT are helping change sports for athletes, teams, sports leagues and most importantly, fans. Through technology and innovation, our mission is to bring fans closer to their heroes and those defining moments – whether from home, digitally or in venues of the future.

fans surrounding trophy cheering

NTT INDYCAR SERIES

NTT serves as the series entitlement partner of the NTT INDYCAR SERIES® delivering innovation and technological expertise to help redefine the sport. In partnership with Penske Entertainment, we are enhancing the fan experience, providing comprehensive data insights and mapping out a digital transformation for the business of motorsports. In addition, NTT is the Official Technology Partner of INDYCAR, the NTT INDYCAR SERIES, Indianapolis Motor Speedway, the Indianapolis 500 and the NASCAR Brickyard events.
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The Open

As Official IT Consultancy, NTT DATA has proudly powered The Open as its official IT provider since 2013, transforming the golf’s original Championship with cutting-edge technology.


From the launch of the NTT DATA Wall in 2014 - an instant fan favorite - to the introduction of ShotView at The 150th Open in St Andrews, our digital-twin powered data intelligence platform, we have consistently enhanced the spectator experience. Each Championship has been a showcase of innovation.

The Open
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Case studies

A racing car in motion with orange and blue colors during the Firestone Grand Prix of St. Petersburg on a blurred background.

INDYCAR Mobile app turbocharges the racing fan experience

INDYCAR management turned to NTT DATA for its customer experience, application development and management expertise to deliver an enhanced and fully functional mobile app for the racing series.