Skip to main content

From AI ambition to execution

What separates Salesforce AI leaders from those still struggling to move beyond pilots?

September 11, 2026

AboutGDCLinks

Content SDK component is missing React implementation. See the developer console for more information.

AI adoption within the Salesforce ecosystem is widespread. Enterprise execution is the next challenge

AI is already embedded across Salesforce environments but deploying AI and operationalizing it at scale are two very different things. Based on research with 1,525 leaders across 18 countries, NTT DATA’s Salesforce Agentic Enterprise Report reveals what separates organizations scaling AI with Salesforce from those still struggling to move beyond pilots, and the integration, trusted data, governance and operating models that can help close the execution gap.

Close-up of a clear water wave curling, reflecting sunlight during a vibrant sunset with a blue and gold sky.

What you’ll learn

  • Why deploying AI is only the beginning — and what it takes to scale beyond successful pilots.
  • Why integration maturity is emerging as one of the clearest indicators of an organization’s ability to scale AI.
  • How trusted data, governance and accountability become more critical as AI agents take on greater responsibility.
  • Why leading organizations redesign high-value business domains around AI instead of deploying isolated use cases.
  • How Salesforce is moving from traditional CRM to an AI-powered customer execution layer.

Ready to close the execution gap?

Explore the research and five priorities for turning Salesforce AI ambition into enterprise execution.