AI ambition to commercial impact
The executive’s guide to building commercial excellence in CPG/Retail
Discover how CPG and retail leaders can turn AI ambition into measurable business outcomes by connecting supply, shelf and shopper decisions.
AI is becoming part of every commercial decision across consumer packaged goods and retail organizations. From forecasting demand and planning promotions to optimizing store execution and personalizing customer engagement, businesses are under pressure to turn AI investments into measurable performance improvements.
But achieving value from AI requires more than technology adoption. Success depends on connecting planning, execution and customer intelligence, while establishing the data, governance and workflows needed to support better decisions. Organizations often find themselves at different stages of readiness, from disconnected data environments to AI-enabled autonomous operations.
This executive guide helps leaders understand where they are on the path to AI maturity, identify barriers to progress and determine the next actions that will create the greatest commercial impact. It explores practical approaches to connecting supply chain, commercial and customer intelligence through AI-powered
Experts
Alonso Fernandez Terrón
Carey Wong
Adrian Bertschinger
Pedro Béjar Castán
Pedro is executive director at NTT DATA, where is he responsible for leading NTT DATA’s work with the World Economic Forum’s Advanced Manufacturing and Supply Chain initiative. Pedro has deep experience in global transformations across supply chain, manufacturing and customer care for international CPG, industrial and life science companies. He has led the design, implementation and operation of new supply chain processes, organizations and their associated IT capabilities.