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Retail and consumer packaged goods

Retail is being reinvented by connected consumers, AI and relentless competition. We help you stay ahead of all three.

Retail doesn't reward standing still.

Consumers are harder to win and faster to leave than ever before. Margins are tighter. Supply chains are under pressure. The difference between the brands pulling ahead and the ones falling behind comes down to one thing: how well they use their data, technology, and operations together. NTT DATA helps the world's leading retailers and CPG brands do exactly that — turning AI, cloud, and analytics into faster decisions, stronger customer connections, and growth that shows up where it matters most.

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Our solutions

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Our services

Today's shoppers are connected, demanding, and quick to switch. We help you meet them where they are and keep them coming back.

Consulting

Transform with purpose-driven consulting — harness AI, data, and deep domain experience to co‑create strategy, innovation, and growth alongside global clients.

CX and Digital Products

Reimagine the customer experience through unique journey mapping solutions and rapid prototyping.

Agile Supply Chain

Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.

Sustainability Services

Discover how to accelerate the transition towards a sustainable future with NTT DATA Sustainability services, consulting and proven technology innovations.
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Case studies

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Global beverage leader revolutionizes retail trade spend with GenAI

Learn how a leading beverage company implemented a GenAI-powered solution that leverages Microsoft Azure to unlock $10 million in annual revenue opportunities.

$10M+

in new opportunities

$30M

in revenue lift

Your customers expect more. We help you deliver it.

From supply chain to checkout, NTT DATA helps retailers and CPG brands use AI and data analytics to build seamless, personalized shopping experiences that drive loyalty — across every channel.