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Retail and Consumer Packaged Goods

Retail is being reinvented by connected consumers, AI and relentless competition. We help you stay ahead of all three.

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  • 24+

    years of retail experience

  • 200+

    global retail clients

  • Serving 33%

    of top 15 global retailers

  • 300+

    retail-specific SMEs and consultants

Explore our industry guide

Explore how CPG and retail organizations can turn AI ambition into measurable commercial impact. This executive guide gives leaders a clear path — from assessing AI readiness to connecting every supply, shelf and shopper decision into outcomes that drive real growth and efficiency.

Explore the guide
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Our services

Today's shoppers are connected, demanding, and quick to switch. We help you meet them where they are and keep them coming back.

Consulting

Transform with purpose-driven consulting — harness AI, data, and deep domain experience to co‑create strategy, innovation, and growth alongside global clients.
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CX and Digital Products

Reimagine the customer experience through unique journey mapping solutions and rapid prototyping.

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Agile Supply Chain

Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.

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Sustainability Services

Discover how to accelerate the transition towards a sustainable future with NTT DATA Sustainability services, consulting and proven technology innovations.
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Our solutions

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Case studies

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L’Oréal Chile leverages the power of GenAI to capture social-commerce opportunities

Lore, L'Oréal's AI virtual assistant, offers 24x7 beauty advice and personalized recommendations via WhatsApp and Instagram, enhancing customer service and loyalty.
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Your customers expect more. We help you deliver it.

From supply chain to checkout, NTT DATA helps retailers and CPG brands use AI and data analytics to build seamless, personalized shopping experiences that drive loyalty — across every channel.
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