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Welcome to the second issue of CXO Magazine

Welcome to the second issue of NTT DATA’s new magazine for executive leaders. Our theme for this issue is ‘Innovation without Boundaries.’

01 February 2021 • 1 min read

As transformation programmes go into overdrive to prepare organisations for the post-pandemic world, this historic global disruption is creating a unique set of challenges and opportunities for industries and society. A rapid innovation capability has never been more critical to success. But too often, companies simply get in the way of their own attempts to innovate. It is paramount that organisations look at their entire ecosystem when it comes to innovation.

True innovation no longer takes place exclusively within an organisation’s dedicated and often siloed internal R&D team. The talent and knowledge critical for successful innovation should not be limited by the boundaries of your business, but be sourced from across different industries and geographies, and from all types of possible partners.

Organisations that set up open innovation alliances, networks and ecosystems are able to exploit global talent and data to create a bigger pool of ideas and solutions. The most successful companies will be those that can build strong, collaborative ties with their customers, partners, suppliers, and other stakeholders – including employees – to drive innovation across boundaries.

It is clear to me that to survive this decade, organisations will need to have the capacity to take risks and to make fast decisions – and be willing to remove the barriers to innovation that siloed internal thinking engenders.

The future growth of your company depends on getting innovation right, and we at NTT DATA are helping our clients across the world set up the innovation ecosystems and culture that will allow them to do just that.

Enjoy the read.


Simon Williams

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