Digital Marketing and Connected Customer Journeys
Enhance customer acquisition, engagement and loyalty for sustainable revenue growth.
Deepen connections with holistic customer lifecycle planning
Customer journeys are rapidly changing with the shift to electric vehicles (EVs), and purchasing experiences are becoming digital-led. We help businesses respond to these shifts with services that cover strategy, customer journey design and implementation. With 1,700 customer experience experts globally and a strong automotive heritage, we work alongside you to navigate change and position your business for success well into the future.
Our Services
With world-class services from customer sales to fleet management and the backing of our global delivery centers, we support your business transformation and ongoing success.
Digital sales journey
Improve experiences and efficiency with new business models for ecommerce, customer loyalty programs and personalized services for different customer demographics.
Aftersales beyond tomorrow
Take care of your customers long after the sale with protection measures such as warranties and accident management, building a sharing economy.
Retail integration
Create a smooth customer experience by fostering collaboration between all stakeholders across the full customer journey, with a focus on roles, processes and IT systems.
Enabling serviceability
Improve aftersales servicing with quality and fault management, service and repair and customer loyalty initiatives, including used-vehicle sales.
Energy experience
Save energy with solutions for two-directional charging and better EV-connected fleet management.
AI companion ecosystem
Provide highly personalized customer services and enhance the overall experience with AI services fully integrated into every touchpoint of the customer journey.
Case Studies
Read how companies focused on automotive digital marketing and connected customer journeys achieved their goals by partnering with NTT DATA.
Jeep worked with NTT DATA to improve their social platform and elevate off-road adventures for the Jeep community.
NTT DATA worked with Rivian - an electric vehicle manufacturer - to envision, design and prototype an in-vehicle human-machine interface (HMI) and IoT system to showcase to investors.
Megan Wang and Lisa Woodley from NTT DATA explore how organizations around the globe can improve customer experiences, and discuss the role of AI and global attitudes toward it.
Resource Library
Explore our latest research, insights and news on the most crucial topics in automotive digital marketing and customer journeys.
