The Open
Focused Solutions, Measurable Results
What's new
Stay tuned as we release new videos from The 153rd Open, highlighting breakthrough data stories and digital experiences at Royal Portrush. Here’s some of the highlights from The 152nd Open at Royal Troon.
UPDATE
Focused Solutions, Measurable Results: NTT DATA at The 153rd Open
As Official IT Consultancy, NTT DATA has proudly powered The Open as its official IT provider since 2013, transforming the golf’s original Championship with cutting-edge technology.
From the launch of the NTT DATA Wall in 2014 - an instant fan favourite - to the introduction of ShotView at The 150th Open in St Andrews, our digital-twin powered data intelligence platform, we have consistently enhanced the spectator experience. Each Championship has been a showcase of innovation.
As The Open returns to Royal Portrush this summer, NTT DATA is set to elevate the experience even further. At The 153rd Open, we’re back with the NTT DATA Wall and an improved ShotView experience for fans to enjoy.
Celebrate over a decade of transformation with us as we tee off another unforgettable Championship, driving the sport of golf into the future with each swing.
NTT DATA Brings Unparalleled Data Insights to The 152nd Open（0:52）
NTT DATA Wall: Inside the Experience at The 153rd Open
Inside The NTT DATA Wall at The 152nd Open (3:57)
The NTT DATA Wall at The 153rd Open will be our most sophisticated and immersive installation to date. This 20-metre-wide digital canvas sits at the heart of the Spectator Village, delivering real-time data, broadcast highlights, and deeper narrative insights with stunning clarity.
This year, we're pushing the boundaries of animation fidelity and story depth, transforming data into a living, evolving experience. Through dynamic news updates, immersive player stories and live stats, fans and spectators can get closer to the game than ever before.
For the first time, the NTT DATA Wall will feature highly produced pre-recorded video and animation content and we will be able to customise the content on the wall as play progresses, which has not previously been feasible. For example, our new "Drive Scatter" function will place a big shot in the context of the drives that came before it on the same hole, while the new "Player Locator" widget will appear on the centre panel of the wall to show where some of the leading players are playing at that moment in time, allowing fans to decide where to catch up with their favourite players as they make their way around the course.
The NTT DATA Wall represents a bold step forward in live event innovation and shows the power of technology, stories and data in elevating the drama, depth, and detail of world-class sport.
ShotView: Getting Closer to the Action with Data
ShotView launched at The 150th Open in St Andrews in 2022 and has since become a fan favourite during Championship week. In 2025, ShotView will once again be on display at Royal Portrush, delivering a significant advancement in golf analytics. Designed with input from previous iterations and using Digital Twin technology, ShotView now showcases a more intuitive user interface and enhanced statistical models to cater to both casual viewers and dedicated golf enthusiasts.
This new evolution of ShotView simplifies navigation for those seeking straightforward information, while providing deeper data access for analysts, capturing every shot in real-time and offering insights like never before. It uses advanced digital twin technology, transforming how fans engage with the sport by enabling them to explore nuanced aspects of play and player strategies with unparalleled clarity and depth.
Digital Twin technologies are set to transform every industry, with deep insights from real-time data.
"We are incredibly proud to be supporting The R&A at The Open again this year, harnessing the power of our global data and intelligence capabilities to deliver insights in real time and push the boundaries of what technology can bring to the game of golf."
"In previous years, we have demonstrated the power of data and digital twin technologies in transforming experiences for fans worldwide, through the NTT DATA Wall and through ShotView. We’re excited to continue that journey this year, supporting The R&A with the same passion, precision, and commitment that has defined our partnership for more than a decade. The global scale of The Open is the ideal showcase for innovation and technology, and how these can transform experiences within both the sporting and wider business worlds." - Gregor McQuattie, VP, Head of Media Sector at NTT DATA UK&I.
Leadership Live from The 152nd Open
At the 152nd Open, the President of NTT DATA Group, Yutaka Sasaki, and the CEO of NTT DATA, Inc., Abhijit Dubey, had a discussion exploring their vision for NTT DATA and the impact of our sponsorship at The Open.
Exclusive Interview at The Open with CEO of NTT DATA Group and CEO of NTT DATA, Inc.
Exclusive Interview at The Open with CEO of NTT DATA Group and CEO of NTT DATA, Inc. (8:04)
A History of NTT DATA and The R&A
NTT DATA's partnership with The R&A began in 2013, marking the start of a dynamic collaboration that has significantly transformed The Open, golf's original Championship and the only golf Major outside the USA.
Over the years, this partnership has focused on leveraging NTT DATA's extensive capabilities in digital and IT solutions to enhance the fan experience, both onsite and online. This collaboration has set new standards in sports technology and fan engagement and supported The R&A's mission to grow the game globally while maintaining its rich traditions.
"Each year, The Open pushes us to innovate, blending tradition with technology in a way that deepens the fan experience and brings everyone closer to the action. With partners like NTT DATA, we're turning complex data into stories that excite, and connect."
"At Royal Portrush, the NTT DATA Wall and ShotView showcase just how far we’ve come, from immersive real-time visualisations to AI-powered shot tracking, we're giving fans deeper insight into every round." Professor Steve Otto, Chief Technology Officer, The R&A
Awards
NTT DATA's digital initiatives, including the NTT DATA Wall, were honored to be nominated for an award that recognizes cutting-edge digital technologies and initiatives in the sports world that utilize IT.
NTT DATA was nominated for the 2023 ESA Awards which are the pinnacle of sponsorship recognition in Europe, and winners are recognized as being a leading company.
Among the many sports marketing and sponsorship awards, the ESA Awards feature a wide range of perspectives across a wide range of European sponsorship areas, from arts and culture to esports and gaming.
For more information about the award, visit
https://sponsorship.org/awards/2023esaa-ntt-data-the-ra-shotview-at-the-150th-open/
ShotView, at The 150th Open, was the recipient of the "Best Technology for Data and Analytics" prize at the prestigious Sports Technology Awards, which took place in New York City in May 2023. NTT DATA is proud to push the boundaries of what is possible and help reshape how sports are enjoyed.
For more information about the award, visit
https://www.sportstechgroup.org/sports-technology-awards/winners/
Timeline
- 2024
- ILaunching ShotView 2.0 and greater insights presented on the NTT DATA Wall, fans can get closer to the action than ever before with advancements that provide more accurate insights. Alongside this, we’ll showcase the transformative power of a private 5G network for enabling the next generation of technology driven transformation.
- 2023
- Updates to the NTT DATA Wall enhance fan interaction with data on screen, alongside the reintroduction of ShotView technology and the debut of an AI-driven digital human guide.
- 2022
- Celebrating The Open's 150th year, we introduced the ground-breaking ShotView technology, enhancing fan engagement with live, data-driven insights.
