NTT DATA at The Open
Discover the new exciting Digital experiences in The Open!

NTT DATA at The Open

NTT DATA at The Open
Discover the new exciting Digital experiences in The Open!

Organized by The R&A (The Royal and Ancient Golf Club of St. Andrews) in the U.K., The Open is one of the four major tournaments in professional golf. It has a 150-year history and is a stage aspired to by golfers the world over. NTT DATA supports this world-class sporting event as an Official Patron and is engaged in groundbreaking work to offer spectators new ways to enjoy the competition.

NTT DATA Wall - Unique Digital Experience in The Open

The NTT DATA Wall provides a visualization of a wide range of data generated by activities at The Open in real time, giving shape to the many hidden dramas behind the numbers. Now, the NTT DATA Wall has fundamentally transformed the fan’s viewing experience through its evolution.

Our Technology in The Open

NTT DATA Wall had a new challenge to extend its presentation via other device with the latest IT, AR technology. NTT DATA Wall is becoming ready to be enjoyed by tens of thousands of fans followed online from work, on the move, and from all around the world.

NTT DATA Wall had a new challenge to extend its capability not only to show the data but to synchonize with spectator's emotion and passsion. This enables with Artificial Intelligence (AI) technology. NTT DATA selected Affectiva for their emotional analysis engine in the opportunity of showcasing at the Official Patron Pavilion during The Open tournament 2018.
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NTT DATA shortlisted at The BT Sports Industry Awards 2018!


NTT DATA is delighted to be shortlisted for BT Sport Industry Awards 2018 for the category: Best Use of Analytics, Data or Research Award for its sponsorship of The Open. To earn a place on the Official Shortlist represents a great achievement for NTT DATA, given the rigorous judging process which is undertaken for these awards.  

The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place at Battersea Evolution in London, on Thursday 26th April 2018. The winners will be announced at the BT Sport Industry Awards 2018, with categories recognising the very best activations, agencies, brands, campaigns, content, digital communities, events, governing bodies, rights holders, sponsorships, technologies, use of data and more.  The event brings together sports stars, celebrities, senior decision makers, influencers and global media, and celebrates the very best work from across the sector. The famous trophies are awarded on-stage in front of 1,700 guests at the star-studded event, held annually in London.

For more information on the event, visit



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