Generative AI
Transform operations for quality and productivity to position your organization for growth with our end-to-end practices, assets and responsible GenAI implementation.
Generative AI: Enabling the future
Revolutionize operations, create new products and revenue streams and enhance customer experience. Our comprehensive suite of services covers everything from consulting and platform creation to industry-specific solutions, infrastructure management and value chain transformation. We provide end-to-end support to enhance your business operations, drive innovation and maximize value.
With our expertise in industry domains and business applications, our consultants collaborate with you to pinpoint specific areas of your operations where generative AI can deliver the most significant value. Our agentic AI services extend generative AI value further into the enterprise. We can help you select the right models, architectures and partners, while developing the necessary talent and ensuring regulatory compliance and risk management. Work with us to harness the full potential of generative AI.
2026 Global AI Report: A Playbook for AI Leaders
Why AI strategy is your business strategy: The acceleration toward an AI-native state
Get the latest global insights on AI adoption, business impact and future trends. The 2026 Global AI Report delivers actionable intelligence from 2,567 C-suite and senior leaders across 35 countries and 15 industries. It's your essential guide to how AI is redefining business models, reshaping industries, driving growth and transforming the workforce.
What is Generative AI?
Generative AI is a type of artificial intelligence that can create new content, such as text, images, music or code. Unlike traditional AI, which focuses on recognizing patterns and making predictions, generative AI uses complex algorithms and models, like neural networks, to generate original and creative outputs. The "generative" aspect indicates its ability to generate new creations autonomously, simulating the creativity of a human. By leveraging vast amounts of data, generative AI can produce human-like responses and innovative solutions, making it a powerful tool in various industries.
- * This description was created by generative AI.
Our Services
GenAI Consulting
Navigate the strategic, ethical and organizational implications of GenAI. Let our team of experts in AI, data science and business strategy help you harness the full potential of GenAI.
GenAI Platforms
Empower your business in a GenAI-driven reality with end-to-end support for creating and operating generative AI platforms, addressing both technical and operational aspects.
GenAI Industry Services
Enhance your business operations and drive innovation with highly specialized, industry-specific generative AI solutions. Our team leverages deep industry expertise to create vertical GenAI solutions that address advanced operational needs.
GenAI Infrastructure Services
Accelerate your GenAI initiatives with NTT DATA's end-to-end GenAI Infrastructure Services. We help you build, manage and optimize hybrid cloud and on-prem environments with rich GenAI ecosystems.
GenAI Value Chain Transformation
Identify, implement and measure the value and return from your GenAI investments. Deploy GenAI solutions to maximize value, create new opportunities and transform business operations and support activities.
Our Tools and Platforms
NTT DATA Generative AI Technology Hub (TechHub)
NTT DATA GenAI TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, AWS and Google Cloud, ensuring improved governance and cost savings.
Syntphony Intelligent Document Processing
Syntphony Intelligent Document Processing is a multicloud GenAI solution to optimize document processing, enhance content creation and accelerate data insights for tailored and scalable industry-specific and cross-functional use cases.
LITRON
LITRON is a group of GenAI solutions from NTT DATA designed to accelerate enterprise processes. LITRON Sales, for example, utilizes AI agents specifically for sales operations to maximize the value of customer data.
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents, using artificial intelligence with GenAI capabilities to understand and deliver hyper-personalized responses to users.
"tsuzumi"
"tsuzumi" is a large-scale language model that is lightweight yet has top-level Japanese language processing capabilities. The parameter size of 'tsuzumi' ranges from 0.6 to 7 billion, which is relatively small, reducing the cost needed for learning and tuning. 'tsuzumi' supports both English and Japanese and allows for inferencing on a single GPU or CPU.
NTT DATA Smart AI Agent™ and Smart AI Agent™ Ecosystem
NTT DATA Smart AI Agent™ helps organizations realize greater value from generative AI through intelligent automation of operational processes. NTT DATA Smart AI Agent™ Ecosystem helps clients accelerate agentic AI adoption and increase ROI by unifying and aligning vast agentic AI expertise, capabilities and resources across our global operations.
Case Studies
Read how companies in various industries achieved their GenAI goals by partnering with NTT DATA.
Crown Prosecution Services (CPS)
Using GenAI to reduce delays across the justice system
The CPS is responsible for reviewing more than 450,000 cases every year. Balancing the acceleration of the case review process, while maintaining legal rigor helps drive transformation of their core business.
Almirall
NTT DATA to unleash the potential of Microsoft Azure OpenAI services at Almirall
Working with Almirall we leveraged Microsoft Azure OpenAI to transform Almirall's medical research, enhancing efficiency and accuracy in domain-specific data and document processing.
L'Oréal
L'Oréal to enhance its digital ecommerce platforms
We collaborated with L'Oréal to integrate advanced conversational AI for personalized ecommerce experiences, revolutionizing beauty-tech customer engagement.
Balfour Beatty Communities
Balfour Beatty Communities uses GenAI to transform process
We helped Balfour Beatty Communities automate a process for 500,000 work-order reviews with 100% consistency and 98% accuracy, freeing up human experts for greater value assignments.
Industry Recognition
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HFS / 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
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ISG / 2025
NTT DATA named a Leader in the ISG Provider Lens® for Global Generative AI Services, Global
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Everest Group / 2024
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Gartner / 2025 *
NTT DATA is a representative vendor in Gartner's Market Guide for Generative AI Services for Banking
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Our Partners
NTT DATA has a robust partnership strategy for GenAI, forming alliances with major and emerging vendors globally to enhance our technological capabilities. We develop assets and accelerators on top of partner products, creating joint offerings and go-to-market programs to help our clients.
Resource Library
Explore our latest research, insights, white papers and news on the most crucial topics in GenAI.
WHITE PAPER
Mastering AI governance: Empowering organizations to lead with responsible AI
PRESS RELEASE
NTT DATA named an Emerging Leader in the Emerging Market Quadrant of the 2025 Gartner® Innovation Guide for Generative AI Consulting and Implementation Services
PRESS RELEASE
NTT DATA unveils Smart AI Agent™ Ecosystem, revolutionizing industry solutions with intelligent automation and strategic alliances
PRESS RELEASE
NTT DATA and Weights & Biases collaborate to accelerate custom LLM development and scale agentic AI innovation for enterprise
PRESS RELEASE
NTT DATA launches smart AI AgentTM to accelerate GenAI adoption and drive $2bn in revenue by 2027
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WHITE PAPER
Future of GenAI: navigating ethical, regulatory and governance challenges (PDF: 3.8MB)
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WHITE PAPER
Cultural transformation of organizations and augmented employees in the GenAI era
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Meet the AI assistance behind L'Oréal's digital makeup counter
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WHITE PAPER
Disrupting business with GenAI: unleashing the untapped potential (PDF: 2.5MB)
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WHITE PAPER
Cutting edge marketing unleashed: embrace GenAI (PDF: 3.6MB)
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WHITE PAPER
All hallucinations are not bad - acknowledging GenAI's constraints and benefits (PDF: 2.5MB)
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WHITE PAPER
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Generative AI unveiled: navigating the complexities and opportunities (PDF: 2.4MB)
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NEWS
NTT DATA transforming the future of digital workplace with GenAI and Copilot for Microsoft 365
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WHITE PAPER
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Taking the first step: unlocking the potential of generative AI
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EXECUTIVE GUIDE
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NTT DATA's AI Governance
While the use of AI brings various conveniences, it also presents unique challenges in terms of accuracy and quality control. Effective AI governance is essential to providing reliable and trustworthy AI. NTT DATA aims to establish a fair and trustworthy framework for AI and data utilization, based on a correct understanding of the risks posed by AI and data utilization technologies.
Meet Some of Our Experts
The Global Generative AI Office drives substantial internal transformation, utilizing GenAI to enhance operational efficiency, foster innovation and cultivate a forward-thinking corporate culture. We focus on revolutionizing client value chains through strategic Generative AI applications.
Carlos Galve
Co-Head of the Global AI Office, NTT DATA Corporation
Yuji Shono
Co-Head of the Global AI Office, NTT DATA Corporation
Yuji Shono is Co-Head of the Global AI Office at NTT DATA Group Corporation's Global Innovation Headquarters. He leads NTT DATA's GenAI strategy and enterprise-wide adoption efforts. With extensive experience in the research and development of software development technologies, he has supported large-scale development programs, shaped company-wide technology investment strategies and driven global data and intelligence strategies and collaboration. He has also authored articles and publications on development automation and AI technologies.