AI Consulting

Unlock the potential of AI by prioritizing use cases, designing responsible solutions and adopting AI training and organizational change management.

A comprehensive approach to AI transformation

We help you navigate the strategic, ethical and organizational implications of AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models, generative and agentic AI options, and technology vendors, while ensuring a smooth transition with cultural and technical training. Let us guide your AI journey to lasting business success.

2026 Global AI Report: A Playbook for AI Leaders

Why AI strategy is your business strategy: The acceleration toward an AI-native state

Get the latest global insights on AI adoption, business impact and future trends. The playbook delivers actionable intelligence from 2,567 C-suite and senior leaders across 35 markets and 15 industries. It’s your essential guide to how AI is redefining business models, reshaping industries, driving growth and transforming the workforce.

Get the playbook

Our Approach

With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of AI.

Assessment and planning

Following an assessment of your AI landscape and business needs, we help identify and prioritize AI use cases and tailor a strategy to integrate AI into your operations.

Roadmap development

A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.

AI solution design

We collaborate with you to choose the right models, agents, algorithms and tools for a prototype, and a model we can train using responsible AI principles, always prioritizing the user experience.

Implementation support

From pilot projects to full-scale AI deployments, we provide end-to-end support to ensure your AI solutions are implemented successfully with minimal disruption.

Technology and innovation

We leverage the latest advances in technology to drive AI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.

People and culture

Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage AI effectively.

Compliance and Governance

We help you navigate the complex landscape of AI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.

Responsible AI

We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.

Agentic AI deployment and orchestration

We design and implement autonomous AI agents to execute multistep tasks and orchestrate processes across integrated systems, enhancing platform-driven automation.

Our Services

AI Strategy and Governance

Align AI initiatives with organizational objectives and establish governance and ethical principles for responsible, compliant AI deployment.

Data Readiness Assessment

Evaluate your data quality, quantity and structure to ensure optimal performance of AI solutions.

Strategy Execution

Identify and prioritize AI use cases, define business cases and conduct cost–benefit analyses to drive strategic execution and maximize ROI.

Technology Strategy

Optimize your technology stack, scope smart agents, design scalable architectures, establish robust data governance, embed key principles and future-proof your AI solutions.

Change Management

Empower your team with training, communication and cultural shifts to foster a positive environment for successful adoption and employee proficiency.

Our Impact

80%+

Adoption rate of GenAI initiatives

80%

Positive feedback on GenAI adoption programs

320%

ROI in Copilot adoption programs

Case Studies

Discover how companies in various industries solved their challenges by partnering with NTT DATA.

MASORANGE

Generative AI boosts productivity at MASORANGE

NTT DATA implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco company's employees. With an 80% adoption rate and an average of three hours per month saved by each employee, it fostered a new organizational culture.

Read the case study

Virgin Media O2

Information discovery acceleration: a moonshot realized

Lessons learned from our work enabled Virgin Media O2 to extract new value from enterprise IT documentation.

Download (PDF: 18MB)

Global beverage leader

Global beverage leader revolutionizes retail trade spend with GenAI

From a $5 billion annual budget for promotions, signage and sales activities being managed by cumbersome spreadsheets to a decision-driven analytics solution, we helped our client empower decision-making and unlock $10 million in revenue.

Read the case study

Industry Recognition

* The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients.
** Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
*** IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

Our Partners

NTT DATA has a robust partnership strategy for AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.