Automotive
Accelerating a connected and data-driven digital future.

Your partner for intelligent automotive transformation and smart mobility evolution
For over 50 years, leading automotive organizations have trusted us to drive intelligent transformation and advance smart mobility.
We empower you to accelerate innovation, scale new product rollouts, and unlock new revenue opportunities. By harnessing data across an extended ecosystem, we help you bring advanced automotive solutions to market faster, explore strategic partnerships and deliver cutting-edge mobility experiences globally.
SOFTWARE-DEFINED VEHICLE FORESIGHT
Automotive innovation through software-defined vehicles (SDVs)
SDVs are reshaping the automotive industry by moving from hardware-centric to software-centric designs. This shift enables better customization, easier upgrades and advanced driver assistance. It improves vehicle performance and comfort for consumers and opens up new opportunities for businesses to manage vehicle lifecycles and innovate. NTT DATA is leading this transformation, enhancing vehicle value and user experience with new technology.
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Case Studies
Read how companies in the automotive industry solved their challenges by partnering with NTT DATA.

McLaren
Modernizing McLaren’s legacy IT systems for greater efficiency and growth
We helped McLaren pivot to a hybrid remote working model and improve organizational efficiency by moving application managed services under a single provider and implementing a shared data strategy.

Continental
Productivity boost powered by GenAI
Working with Continental, we developed the "AI Shadow", automating critical R&D processes using Microsoft Azure's AI capabilities.

BMW Group
Transforming infrastructure operations for worldwide data centers
Placing cloud front and center, our Hybrid Infrastructure Managed Services transformed BMW Group's worldwide data centers, enabling global support for their manufacturing and production lines, sales and marketing, showrooms and headquarters.

A premium German OEM
Building an innovation hub for a "Digital Factory" program
We implemented cloud, edge and private 5G solutions to modernize IT infrastructure and support a global roll-out of technologies, supporting enhanced testing capabilities and new development use cases.

Automotive OEM
Pioneering low-speed autonomy systems for vehicle manufacturing plants
We developed a vision-based low-speed vehicle automation system for driverless marshaling at the end of this OEM's production line, delivering a proof of concept and business value case for serial production.
Our Services
Transform your business with the latest IT solutions, backed by our corporate heritage and deep domain knowledge across the entire automotive value chain.
Automotive Consulting
Enable organizational transformation from strategy to implementation with leading business and technology consultants.
Software-defined Vehicle
(In-car/Out-car Software Engineering)
Access in-vehicle, connectivity and off-vehicle backend data insights through integrated frameworks and technology solutions.
Connected Services and Data Platform
Deliver connected experiences for drivers and OEMs, designed in collaboration with industry-leading technology partners.
Digital Factory and Smart Supply Chain
Unlock greater operational agility through digital transformations that minimize disruption, maximize productivity and enhance cost efficiency.
Digital Marketing and Connected Customer Journey
Enhance customer loyalty, acquisition and engagement for sustainable revenue growth.
EV Charging and Data Management
Improve the EV user experience with customer journey design and enterprise data integration.
Network, Infrastructure, Security and Connectivity
Ensure seamless connectivity from edge to cloud with Edge as a Service and Private 5G solutions.
Resource Library
Explore our latest research, insights and news on the most crucial topics in automotive.






Our Partners

NVIDIA
NTT DATA collaborates with NVIDIA and FANUC Germany to create a digital twin of robotic arms for industrial digitalization use cases.

Dassault Systèmes
NTT DATA ENGINEERING SYSTEMS provides extensive product portfolio in CAD/CAM/CAE and ERP/SCM.

Aurora Labs
Global strategic cooperation for over-the-air software updates supported by AI and 5G connectivity.

Industry Recognition
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Everest Group / 2024
Ranked in Everest Group Engineering Services Top 50
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automotiveIT / 2024
Ranked in automotiveIT Top 25
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Automobilwoche / 2023
Ranked in Automobilwoche Top 25
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Everest Group / 2023
"Major Contender" in Everest Group ACES Automotive Engineering Services PEAK Matrix Assessment 2023
Our Impact
90+
Global automotive clients including OEMs, suppliers and dealerships
Top 7
Automotive manufacturers worldwide are NTT DATA clients
$3.6B+
In R&D investments from NTT Group, including SDV and smart factory technologies
50+
Years of experience supporting international automotive industry leaders