Software Defined Vehicle

Moving to a connected, software-defined future

NTT DATA Software-Defined Vehicle (SDV) Foresight (1:37)

Automotive Innovation through Software Defined Vehicle

Software Defined Vehicles (SDVs) are revolutionizing the automotive industry by shifting from hardware-centric to software-centric designs, allowing for enhanced customization, upgradability, and advanced driver assistance. This transformation benefits consumers with improved vehicle performance and comfort, while offering businesses new opportunities for long-term lifecycle management and innovation. At the the forefront of this technological evolution, NTT DATA is strategically leveraging these advancements by focusing on enhancing both the intrinsic value of vehicles and the overall user experience.

Meet us at Automotive World Japan 2026

NTT DATA will showcase its commitment to creating new user experiences and delivering social value through innovations enabled by SDV. We will demonstrate how SDV drives tangible transformations across all stages of vehicle development-design, production, operation, and delivery.

We will also host a panel discussion where our clients, partners and industry experts will share insights on the future of mobility and its impact on society from global perspective. We warmly invite you to join this conversation.

Event: The world's leading exhibition for automotive technologies

Date and Time: January 21 (Wed) - 23 (Fri), 2026 10:00-17:00 (JST)

Location: Tokyo Big Sight, Japan

Event Details: AUTOMOTIVE WORLD - January 21 - 23, 2026 at Tokyo

Exhibitor Page Link: NTT DATA Japan Corporation Introduction

Keynote Panel and Speakers

Title: Future Life Realized by SDV and the Challenges to Achieve It - Insights from Global Ecosystem Players
Date and Time: Day3 (23 Jan) 12:30 -14:00 Fri. January 2026
Room: Conference Tower 1st floor "Reception Hall B"

Marcel Bodensiek

Director
Digitalization and Organization, FAW-Volkswagen

Prof. Dirk Slama

Vice President
Robert Bosch GmbH

Kunimichi Hatano

Executive Chief Engineer
Automobile Operations, SDV Business Development Unit, Advanced Safety & Intelligent Solution Development Div., Honda Motor Co., Ltd.

Mamiko Nunoi

Head of Automotive Division
NTT DATA Japan

Akito Tanaka (Moderator)

Editor in Chief
Nikkei Asia, Nikkei Inc.

SDV Pillars

Transformation in Structure

The automotive industry must adapt its hardware processes for SDV optimization to gain a competitive edge. NTT DATA leverages its software development and business transformation expertise to drive this change for automotive OEMs.

Transformation in Software Development

Development processes are shifting to a software-first approach as software quality directly impacts vehicle performance, value, and user experience. NTT DATA supports this transformation through continuous software development to meet dynamic market needs.

Software Management and OTA Advancements

OTA enhances vehicle performance and value over time with continuous feature updates, improvements, and personalization. Approval for safety-critical features and managing software versions for each vehicle are crucial to boosting competitiveness. NTT DATA enables advanced OTA requirements, ensuring effective and prompt updates.

Autonomous Driving Transformation

Advanced vehicle control leverages mobility and surrounding data to enable safer mobility experiences. Large-scale, AI-driven computation is essential to process vast data accurately and swiftly, with software determining performance instead of hardware specifications. NTT DATA accelerates this evolution through infrastructure and AI advancements.

Creating New Experiences/Solving Social Issues

Electronic components and ECU integration enable richer mobility data collection. Combining this with cross-industry data such as human flow, geographic, or medical data unlocks new possibilities in analysis and value creation. NTT DATA aims to transform user experiences and solve social issues through SDV.