Data and Analytics
Drive competitive advantage with our data platform expertise, business analytics frameworks and innovative AI, machine learning and intelligent solutions.
Turn data into a competitive advantage
No matter your industry, our data and analytics experts partner with you to simplify your most complex challenges and transform your data into a competitive advantage. We use proven frameworks, outcome-focused thinking and powerful data and AI technologies to create accurate, accessible and actionable insights that help you achieve your business goals.
Analytics for business decision-making
Traditional data analytics fails to unlock your data's potential. Our Decision Architecture framework uses decision-driven analytics to turn data into actionable results.
2026 Global AI Report: A Playbook for AI Leaders
Why AI strategy is your business strategy: The acceleration toward an AI-native state
Get the latest global insights on AI adoption, business impact and future trends. The 2026 Global AI Report delivers actionable intelligence from 2,567 C-suite and senior leaders across 35 countries and 15 industries. It's your essential guide to how AI is redefining business models, reshaping industries, driving growth and transforming the workforce.
Our Strengths
We offer world-class AI, data and analytics expertise, proven frameworks and technology innovation – all grounded in practical problem-solving to achieve your business goals.
Proven frameworks focused on outcomes
Our AI, data and analytics frameworks speed the delivery of business impact. By making data actionable – not just visible – our data and AI solutions help solve problems, optimize operations and create new value.
Insights that evolve with your business
We apply a product mindset to develop analytics and AI solutions, so organizations can continually evolve business insights to create greater business impact. Our tools serve the user, not just the data.
Drive value with AI and machine learning
Our AI, generative-AI and machine-learning expertise is deployed pragmatically to help organizations navigate paths to competitive advantages while deploying new efficiencies and growth strategies along the way.
Ignite tomorrow, today
Innovation is at our core, and it isn't limited to technology. With our global reach and resources, we co-create customized and scalable solutions to help clients evolve for the future.
Our Services
Our solutions help you simplify and speed up the path to meaningful business impact.
Data Strategy and Program
Architect and implement data and analytics strategies that empower decision-makers, facilitate innovation and fuel growth.
Data Governance and Management
Establish and manage data operating models, policies and procedures that uphold quality, ensure responsible use and support business goals.
Data Engineering and Platforms
Design and implement a modern data platform to support changing business needs with our deep technology skills, cloud expertise and strong hyperscaler partnerships.
Data Visualization and Business Decision
Improve analytical and business user journeys by transforming raw data into purpose-built dashboards and actionable insights that accelerate confident decision-making.
Intelligent Solutions
Create, execute and manage intelligent solutions that are powered by AI and machine learning and engineered to drive business value and competitive advantage.
AI Consulting
Navigate the strategic, ethical and organizational implications of AI. Let our team of experts in AI, data science and business strategy help you harness the full potential of AI.
AI Platforms
Empower your business in a AI-driven reality with end-to-end support for creating and operating generative AI platforms, addressing both technical and operational aspects.
AI Industry Services
Enhance your business operations and drive innovation with highly specialized, industry-specific generative AI solutions. Our team leverages deep industry expertise to create vertical GenAI solutions that address advanced operational needs.
AI Infrastructure Services
Accelerate your AI initiatives with NTT DATA's end-to-end services. We help you build, manage and optimize hybrid cloud and on-premises environments with rich AI ecosystems.
AI Value Chain Transformation
Identify, implement and measure the value and return from your AI investments. Deploy AI solutions to maximize value, create new opportunities and transform business operations and support activities.
Data & Analytics is the backbone of Agentic AI - transforming raw information and signals into intelligent decisions. Data & Analytics are the competitive moat, enabling businesses to move at unprecedented speed and scale. Organizations that focus on Data & Analytics harness AI-driven insights and enable Agentic transformation to achieve sustainable business growth.
Diptesh Singh, Global Head - Data & Analytics
Our Impact
10K+
Data, analytics and AI professionals
Our Data and Analytics practice consists of over 10,000 professionals providing services to Fortune 500 clients across the world.
7
Global data and AI innovation centers
Our data and analytics innovation centers focus on emerging technologies and collaborative R&D to drive business growth.
70+
Delivery centers worldwide
With delivery centers in 70+ locations across 25+ countries and 10+ innovation centers worldwide, we offer a flexible delivery model that combines near-shore and offshore capabilities.
Case Studies
A US pet-care retailer
Access to the right business analytics enables online retailer to achieve 30% growth and increase share by 50 basis points
Our decision-driven analytics solution helped a fast-growing consumer-and-packaged-goods company to identify and activate the data insights it needed to accelerate growth opportunities on the Amazon platform.
Integra Life Sciences
Efficiency, user experience and marketing intelligence boosted, leading to 98% faster Oracle ERP testing
We identified and transformed a range of business processes governing application testing, user experience and marketing intelligence. This helped Integra streamline workflows, increase business agility and a focus on business priorities.
Beverage industry leader
Decision-driven analytics framework unlocks USD10 million in annual revenue opportunities
With a $5 billion annual budget for promotions, signage and sales activities managed by cumbersome spreadsheets, we created a decision-driven analytics solution to highlight actions that would increase revenue.
Leading aerospace company
AI strategy and roadmap identifies USD60 million in annual revenue opportunities
We assessed the current state of the company's analytical products and capabilities, developing a multiyear AI strategy and roadmap. This identified almost 300 AI use cases and tens of millions in revenue opportunities.
Washington Nationals
Smart Venue technology delivers real-time data to optimize Nationals Park operations, improving fan experience for over 2 million guests
Our Smart Venue technology, deployed at Nationals Park, uses real-time data analytics to optimize operations, resulting in reduced concession wait times and an enhanced fan experience.
A regional US utility company
Predictive approaches prevent outages, control costs and serve customers
Statistical models guide where and when an electrical utility trims vegetation, saving up to $30 million a year in outage-related costs.
Lion
Lion and NTT DATA Run Business Alliance for Digital Transformation
We support Lion in data analysis and the construction of a data utilization platform mainly in marketing, helping to formulate strategies for digital transformation promotion.
Asahi-Kasei
Quantifying the organizatoin's carbon footprint and using it as an index for business decisions
We developed a product management platform for managing and evaluating carbon footprint (CFP). The platform covers the entire manufacturing process, including the indirect emission of procured raw materials and outsourced processing.
Logistics company
Successful growth as a data-driven organization
We supported the largest Italian postal service in developing and implementing the data mesh paradigm to improve the provisioning of logistics, financial and insurance services.
Global teleco company
Becoming an intelligence-driven company
We helped a global telco company define their federated data governance model, helping to standardize data management, democratize information and eliminate silos.
European utilities business
Machine learning operations (MLOps) framework implementation for automated workflows and shortened time to market
Needing an MLOps system to manage their existing algorithms, the implementation improved their management of machine learning models and data science pipelines.
Global oil and gas business
Helping future scaling and increasing the client's value, through innovation in data processes and cost load reduction
Following the necessity for a fast and automated API to feed data from Snowflake to other internal applications, in three months, we provided an operational API with low maintenance costs in Azure Functions.
European utilities business
Improving user adoption rates by 80% through a corporate data intelligence tool and governance deployment
To tackle the client's challenges, we upgraded their data and intelligence tool, enabling self-service by creating and analyzing their own data.
European bank business
Making information available across the business through device-as-a-service (DaaS) machine learning operations (MLOps)
We delivered a cloud-native, data platform on Microsoft Azure cloud, providing advanced analytical services, leveraging in-house accelerators to simplify deployments of new use cases.
Global technology business
Putting data from 10 million IoT devices into the Snowflake data cloud
In one month, we delivered a solution leveraging AWS to provide immediate cost-saving benefits, more reliable and accurate analytics, improved service quality, and the ability to debug issues to a granular level.
US industry business
Modernizing data management and retiring overpriced legacy data platform
We developed the architecture and approach, migrating and implementing over 10 analytics systems to the new common enterprise data warehouse architecture on Snowflake.
European automotive business
Merging more than 5 different source systems to Azure Data Factory
We helped the client begin their digital transformation process leveraging Microsoft tools. We integrated Power BI services in the Microsoft ecosystem and built end-to-end cloud solutions.
European utilities business
Asset analysis and energy market business optimization reduces processing time for each energy buy, offer and sale by more than 10 times
Due to recent energy market developments, the client required a set of analytical improvements focused on energy production and consumption. Our solution enabled faster operations on the Iberian Peninsula's Day-Ahead Energy Market.
European bank business
AI Labs methodology enables greater understanding of the AI cloud market, and the ability to leverage state-of-the-art tools and techniques
By leveraging the AI Labs methodology, different cloud capabilities were explored for this banking business. This exploration shaped the overall understanding of the AI cloud market.
Industry Recognition
We have been recognized for our innovative use of technologies and solutions that help clients achieve their objectives.
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HFS / 2023
NTT DATA Named a Market Leader in HFS Research Generative AI Services Report
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Gartner Peer Insights / 2024
NTT DATA achieved a 4.7-star rating in Gartner Peer Insights for Data and Analytics.
Our Partners
NTT DATA has strategic relationships with the leading cloud and hyperscaler partners.
Resource Library
Explore our research, insights and news on business-critical topics in data, AI and analytics.
WHITE PAPER
Mastering AI governance: Empowering organizations to lead with responsible AI
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NEWS
NTT DATA named a Market Leader in HFS Research Generative AI Services Report
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A guide for data and intelligence-driven organizations (PDF: 5.1MB)
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Intelligent platform to support organizations become intelligent-driven
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Light weight model technologies to reduce CO2 emissions from AI (PDF: 4.8MB)
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A guide to support CDOs and CIOs to attain an ethical and compliant AI (PDF: 27.5MB)
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The future of decision-making through effective data utilization (PDF: 7.8MB)
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Few-shot learning in natural language processing (PDF: 5.9MB)
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Artificial Intelligence in the financial sector (PDF: 2.3MB)
Services in your country
We provide our data & artificial intelligence services in the following countries. Follow the link to find out what specific services are available in your country.
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