NTT DATA Named a Market Leader in HFS Research Generative AI Services Report
Analyst Firm Credits NTT DATA for Delivering Business Value and for 'Reinventing Itself Through GenAI'
December 15, 2023
NTT DATA Group Corporation
TOKYO – December 15, 2023 – , a global digital business and IT services leader, today announced that HFS Research has named the company a "Horizon 3 Market Leader" – the highest of three possible grades – in its . The report assessed 35 service providers' ability to create business value for enterprise clients that are adopting and experimenting with generative AI (GenAI) technologies.
HFS Research rated NTT DATA as a Market Leader based on a number of factors including the company's integration of GenAI into already mature approaches. The report listed as key strengths NTT DATA's use of Large Language Models to transform its practices to apply learnings for clients and its record of enabling value-realizing client case studies using GenAI.
"At NTT DATA we recognize that it's critical to not only understand the opportunities associated with GenAI but also to have the vision, the experience and the strategic skills to use the technology to transform the way both we and our customers work," said Marv Mouchawar, Executive Vice President, Head of Global Innovation Headquarters at NTT DATA Group Corporation. "We will continue to invest in the skill sets, technologies, partnerships and custom solutions that will be necessary to help clients shape their AI-related journeys."
HFS Research highlighted how NTT DATA has implemented positive outcomes for clients, including the development of conversational bots to enhance multichannel customer experiences, the creation of interactive knowledge resources for employees, and improved document management and team collaboration.
In the report, partners credited NTT DATA's talent, deep insights, execution, strong client relationships, and ability to understand client needs. The company maintains strong partnerships with many industry leaders, including Microsoft, Amazon, Google and so on.
The report also noted that customers appreciate NTT DATA's business-outcome focus, AI expertise, collaboration, realistic milestones, and quality service and delivery talent. NTT DATA supports leading global organizations in their GenAI journey across various industry sectors, including utilities, banking, retail, telco, pharmaceuticals, government and more.
"NTT DATA is a company that ambitious enterprise leaders can trust to help navigate the business impact of GenAI," said David Cushman, Executive Research Leader, HFS Research. "The company is committed to reinventing itself through GenAI, has infused GenAI in already mature approaches, and has established an early track record of success with dozens of positive case studies. A true market leader."
HFS defines Horizon 3 Market Leaders as having strong GenAI and LLM models, use cases, and capabilities, strong frameworks for responsible and ethical AI, evidence of co-creation partnerships with clients, and well-rounded capabilities across all value creation levers. HFS based its research on briefings from participants along with publicly available announcements, datapoints, and case studies.
For more information, please visit NTT DATA's
About NTT DATA
NTT DATA – a part of NTT Group – is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, IT modernization and managed services. NTT DATA enables clients, as well as society, to move confidently into the digital future. We are committed to our clients' long-term success and combine global reach with local client attention to serve them in over 50 countries. Visit us at
The services, prices of products and services, specifications, telephone numbers, etc. for inquiries and other information included in news releases are the data available on the day of the release. This information may be changed at any time without notice. In certain circumstances, due to various risks or unexpected occurrences, actual results may also be different from the plans or projections in news releases.