AI-Native product development & engineering: How AI makes your Integration, Verification, and Validation (IV&V) process faster, safer, and smarter
In this article we focus on how AI transforms IV&V in software-driven product development. We explain why traditional methods are hitting efficiency limits and highlight AI's role in automating test planning, case generation, defect analysis, and knowledge reuse. The key message: AI-powered IV&V is no longer optional-it's essential for faster cycles, higher quality, and compliance in complex systems.
- Index
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- Quality as a bottleneck: Challenges in modern product development
- The turning point: Why AI is now becoming the decisive factor
- Where AI makes a concrete impact: Five key application areas in the IV&V process
- Approach: From data understanding to AI-based IV&V optimization
- How AI automatically generates test cases - A look into practice
- Smart test management with AI-based multi-agent systems
- Conclusion: Intelligent product assurance becomes a competitive advantage
Whether in the automotive industry, medical technology, or manufacturing, products are becoming increasingly software-defined, connected, and safety-critical. Every new release, every update must interact seamlessly with dozens of subsystems and still function with absolute reliability. Hardly any area of product development is currently under as much pressure as IV&V.
What was once a linear process has become an accelerated development cycle in which IV&V is tightly interlinked supported by hybrid, virtual, and physical methods. The key challenges include:
- According to the Fraunhofer Transport Alliance, a very large portion of total development time and cost now flows into IV&V tasks.
- The number of test cases is growing exponentially as is the effort required for documentation, compliance, and traceability.
- At the same time, markets and management are demanding ever shorter time-to-market cycles.
The result: even highly professional development organizations are reaching their efficiency limits.
1. Quality as a bottleneck: Challenges in modern product development
The development of modern systems is data-intensive and complex. The share of software is growing, system boundaries are becoming blurred, and the number of interactions is increasing exponentially. Traditional IV&V methods are approaching their boundaries:
- Excessive manual effort in test preparation and execution
- Insufficient traceability
- Isolated tools and processes hinder efficient collaboration
The effort required for the IV&V process and its associated documentation can account for up to half of the entire development budget. The lack of automation leads to bottlenecks, additional work, and quality risks. Moreover, many tasks are performed redundantly for example, repeatedly creating similar test cases, test scripts, or test data for comparable functions in different projects. Artifacts are often rebuilt instead of being reused across products or projects. As a result, valuable knowledge, synergies, and efficiency gains are lost.
AI offers the opportunity to rethink this process, moving from reactive testing toward an intelligent, adaptive quality system that consolidates results, identifies connections, and makes them usable across projects.
2. The turning point: Why AI is now becoming the decisive factor
Several trends are converging today, making AI in the IV&V domain not just relevant but necessary:
- Software-defined systems are fundamentally transforming development strategies and require new approaches to IV&V.
- Agile processes promote continuous quality, and model-based methods enable early verification and simulation.
- Stricter regulatory requirements make seamless traceability across all development stages mandatory.
- AI technologies have reached a new level of maturity. If properly implemented they are powerful, trustworthy, and ready for productive use in complex development environments.
This makes the use of AI in IV&V not a future scenario, but a decisive lever for competitiveness and sustainable product quality.
3. Where AI makes a concrete impact: Five key application areas in the IV&V process
AI demonstrates its full potential throughout the IV&V process. It detects patterns, generates artifacts, learns from results, and thus increases both quality and speed. The following five application areas show where AI is already delivering measurable improvements today:
Intelligent test planning and strategy development
AI supports the planning of IV&V activities by analysing requirements, risks, and other relevant artifacts.
Added value: More efficient planning, reduced effort, and higher test coverage already in early development phases.
Test case and test data generation
AI supports the creation and maintenance of test cases and test data based on current requirements, project changes, and existing experience. It identifies relationships, generates scenarios, and ensures consistent test coverage across all development phases.
Added value: Faster test preparation, less redundancy, and more realistic validation.
Quality monitoring and defect analysis
AI supports the evaluation of test results and detects patterns, anomalies, and potential root causes.
Added value: Faster defect detection, fewer iterations, and more stable product quality.
Test analysis, coverage, and traceability
AI assesses whether the planned test scope covers all requirements and ensures end-to-end traceability between requirements, test cases, and results. It assists in creating test coverage reports and highlights untested areas.
Added value: Complete traceability, higher process reliability, and improved auditability.
Knowledge management, reuse, and optimization
AI supports building a central knowledge pool where artifacts, data, and methods are accessible across projects. Insights from ongoing and completed projects are consolidated and made usable for future product lines or releases. Based on this, new requirements or quality criteria can be derived for subsequent releases and product variants.
Added value: Less redundant work, faster scaling, and greater knowledge transfer.
4. Approach: From data understanding to AI-based IV&V optimization
To ensure the efficient and sustainable use of AI in IV&V, NTT DATA relies on a proven, standardized process model.
With the NTT DATA Value Discovery Proof of Concept (PoC), suitable use cases can be identified and implemented within just three months including an evaluation of cost, quality, and efficiency KPIs.
By analysing existing IV&V processes, targeted prototyping of AI use cases, and integration into existing tool landscapes, a scalable solution is created to automate and increase efficiency in the testing environment.
This approach has already been successfully implemented multiple times in PoCs and has proven effective across industries.
Further information: Smart AI Agent™ Ecosystem for a Transformative Business Landscape : The Secret Sauce of Smart Product Development
5. How AI automatically generates test cases - A look into practice
The following video shows how AI makes the creation of test cases smarter, faster, and more consistent.
Using a PoC, NTT DATA demonstrates how complex technical requirements can be transformed into automatically executable test cases quickly, transparently, and consistently.
Demonstration - AI-based test case generation in product development and engineering (3:35)
The AI reads unstructured documents, identifies logical dependencies between requirements, and generates precise test descriptions from them including test steps, expected results, and clear traceability to the original requirements.
6. Smart test management with AI-based multi-agent systems
Imagine this: instead of automating isolated tasks, an entire team of digital specialists works together to support and streamline the IV&V process.
Each of these AI agents takes on a specific role coordinated and orchestrated by the Test Manager Agent. Together, they create a connected, intelligent system that significantly increases efficiency, quality, and transparency in IV&V activities.
- The Test Manager Agent plans and manages IV&V activities. It sets priorities, allocates resources, and identifies dependencies between tasks. It also monitors progress, consolidates results, and ensures optimal collaboration among all agents.
- The Test Case Generation Agent creates concrete test cases based on current requirements and ensures they are consistent and traceable. It reacts flexibly to changes and leverages experience from ongoing and previous projects to improve coverage and efficiency.
- The Test Data Generation Agent provides the appropriate test data. It identifies gaps in existing datasets, creates realistic and representative scenarios, and thus reduces preparation effort.
- The Defect Manager Agent analyses results and log data whenever issues arise during test execution. It identifies root causes, generates detailed defect reports, prioritizes them by severity, and assigns them to the appropriate teams.
7. Conclusion: Intelligent product assurance becomes a competitive advantage
Companies that adopt AI-supported IV&V strategies benefit from:
- Faster product cycles
- Higher test coverage and quality
- Reduced costs and effort
- Improved compliance and traceability
Existing PoCs demonstrate that AI in IV&V is no longer a vision it is reality.
NTT DATA supports this transformation with proven methods, industry expertise, and scalable solutions from assessment to productive deployment.
In addition to using AI within the testing process, NTT DATA also offers AI Testing, the testing of AI systems themselves. Our experts combine domain and testing expertise with certified know-how in AI testing according to the international ISTQB® CT-AI standard. This ensures that AI functionalities are tested in a traceable and reproducible manner.
Your next step
Would you like to learn how AI can concretely optimize your IV&V processes? Our team will show you in a non-binding consultation how you can redefine your product assurance with AI faster, more efficiently, and more sustainably.
Contact us today.
Katharina Mickiewicz
Team Lead Product Test Management - Managing Consultant, NTT DATA DACH
Jens Krueger
Strategy and AI Consulting in product development processes, methods and tools, NTT DATA DACH