
Data & Intelligence
Our mission is to drive transformation through Data & Intelligence (D&I), addressing client challenges as a trusted partner with an innovative client-centric portfolio of services.

D&I to Deliver on Your Future Vision
At NTT DATA, our mission is to drive transformation through Data & Intelligence. We pride ourselves on being an innovative partner, dedicated to addressing client challenges with our comprehensive portfolio of D&I services, including new trends such as GenAI.
We are committed to supporting our clients' growth and business transformation, actively participating as co-creation partners. Our capabilities, from consulting to implementation to managed services, enable us to envision the future, leveraging vertical expertise and technological foresight to empower our clients.
A Framework for Building D&I-Driven Organizations
In an increasingly competitive environment, with rapid digitalization and high-speed technology rolls, companies in all sectors need to accelerate their innovation process and adoption of new strategies and technologies. Building trust, betting on talent and literacy, boosting AI functions, and leveraging the cloud are the main challenges facing organizations.
As an answer to this and relying on the power of data as a core foundation and Artificial Intelligence capabilities as a transformation lever, NTT DATA has developed its own Data and Intelligence framework to guide their clients to become Data and Intelligence driven, covering the end-to-end needs of organizations.
The framework gathers all the expertise and know-how of NTT DATA, providing an end-to-end multidisciplinary vision that includes all business areas. Business Value, Responsible Governance, Core Tech & Next Gen Operations, Ecosystem & Innovation, and Culture & Change management are the different domains that compose the framework and that allow companies to become a Data and Intelligence driven organization.
Meet Our Expert

David Pereira Paz
Head of Data & Intelligence, NTT DATA EMEAL
Explore More on White Paper
A Guide for D&I-Driven Organizations
This white paper explains the importance of data and intelligence for your business and guides you through the process to become a D&I-driven organization.
- What do we really mean by D&I?
- Why is Data & Intelligence so important?
- How do you build a Data and Intelligence Organization?
- Getting started
Data & Intelligence Services
Unlock your data's potential with NTT DATA's Data & Intelligence services. Discover the power of data and AI with NTT DATA's cutting-edge Data & Intelligence services. Our services comprise business strategy and advisory, technology modernization and governance.
Our expert team will guide your company's journey, defining business value foundation, boosting innovation, supporting workforce culture and change management, and ensuring responsible governance. On the way to technology modernization, we leverage architecture and infrastructure services, business intelligence and AI as well as managed services.
Business Strategy and Advisory
D&I business strategy and advisory aims at aligning initiatives with strategic objectives. We help clients to build their business value strategy foundation while fostering D&I culture, talent and change management.
Innovation and AI
AI is a key technology in terms of innovation. Our comprehensive offering focuses on how to connect GenAI with broader AI solutions to keep our customers on cutting edge.
Responsible Governance
D&I responsible governance focuses on providing the standards and controls to translate data and AI-driven initiatives into trusted solutions that generate sustainable business value.
Architecture and Infrastructure
We help clients define scalable data and AI architectures that leverage the best-of-breed products and platforms. We also help clients follow the best software development practices and offer AI operations and management services.
Reporting and Business Intelligence
Reporting, BI and AI processes aim at providing actionable information to decision-makers in the fastest and most effective way. We provide advisory services to support clients in D&I application development.
Managed Services
Managed services aim to leverage analytics and AI to deliver outstanding customer experiences and generate market competitiveness. We provide infrastructure and application management and Analytics as a Service.
Our Expertise
10,000+
D&I Professionals
NTT DATA’s Data & Intelligence practice consists of over 10,000 professionals providing services to Fortune 500 clients in the world.
End-to-End
End-to-End Services
NTT DATA provides end-to-end Data & Intelligence services covering the whole cycle of value generation from strategy to the execution of data and intelligence projects with a strong focus on innovation, data and AI governance, and AI ethics.
70+
Delivery Centers Worldwide
With delivery centers in 70+ locations across 25+ countries and 10+ innovation centers worldwide, NTT DATA offers a flexible delivery model that combines near-shore and offshore capabilities. These enable clients to get the best of NTT DATA’s skills and resources for project-based or long-term managed services engagements.
Success Stories and Latest Insights
Success Stories
Read how companies in various industries solved their challenges by partnering with NTT DATA.

Lion and NTT DATA Run Business Alliance for Digital Transformation
NTT DATA has supported Lion in the data analysis and construction of data utilization platform mainly in the marketing domain. Since April 2021, both companies have been working together to formulate strategies for DX promotion and continued in 2022 with a business alliance to further utilize a program that leads them to digital success, i.e. redesigning habits, establish and deploy DX promotion process and strengthen human resource development for business transformation.
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Quantify Carbon Footprint and Using It as an Index for Business Decisions
NTT DATA, together with Asahi-Kasei, developed a product management platform for managing and evaluating the carbon footprint (CFP). Managing greenhouse gas emission, including in-house and outside activities, helps the company to attain a higher level of understanding of emissions and provide information to downstream manufacturers. The platform covers the entire manufacturing process including the indirect emission of procured raw materials and outsourced processing, calculates CFP for each final product, and puts a price on the company's CFP internal carbon pricing.
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Successful Growth as a Data Driven Organization with Data Mesh Paradigm
NTT DATA supported the largest Italian postal service develop and implement the data mesh paradigm to improve the provisioning of logistics, financial and insurance services while applying defined architectural and technical guidelines and best practices throughout their cloud journey.
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Becoming an Intelligent-Driven Company—Data Strategy for a Global Telco Client
NTT DATA helped a global telco company to define their federated data governance model at a global level and proposed a data mesh architecture establishing the foundations for their adaption of each of the OB - Geographies.
From an organization governance standpoint, a future-proof proactive data strategy has been implemented and a unified vision of the data with autonomy in each OB operator has been deployed. The achievements were standardization of data management, the democratization of information and silos elimination.
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European Utilities Client - MLOps Framework Implementation
The client required the creation of an MLOps system to manage their existing algorithms. Its implementation improved their management of ML models and data science pipelines, automated workflows, shortened time to market, and proposed new open-source technologies that allowed them to achieve the flexibility requirement, since they may be replaced in the future by any cloud-native storage.
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Global Oil & Gas Client - Building an API in Azure to Securely Access Data from Snowflake
Following the client's necessity for a fast and automated API to feed data from Snowflake to other internal applications, NTT DATA, within three months, was able to provide an operational API with low maintenance costs in Azure Functions. Allowing for future scaling and increasing the client’s value, through innovation in data processes and cost load reduction.
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European Utilities Client - Corporate Data Intelligence Tool and Governance Deployment
To tackle the customer's challenges, NTT DATA upgraded their D&I tool. The customer can now use it as self-service by creating and analyzing their own data. Moreover, a data governance model was implemented, a corporate solution to gather, consolidate, and provide organized data. As a result, end-user adoption rates improved by 80% for each focused business area while license and maintenance costs decreased.
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European Bank Client - DaaS MLOps
In response to our banking client's lack of a data platform, NTT DATA delivered a cloud-native, IA-oriented data platform on Microsoft Azure cloud, providing advanced analytical services leveraging in-house accelerators to simplify deployments of new use cases to make the information available to the different business units.
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Global Tech Client - Data from 10 Million IoT Devices into the Snowflake Data Cloud
In one month, NTT DATA was able to deliver a solution by leveraging AWS that gave the client immediate cost-saving benefits, more reliable and accurate analytics, improved service quality, and the ability to debug issues down to a granular level.
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US Industry Client - Modernize Data Management and Retire Overpriced Legacy
We modernized the expensive and high-effort maintenance legacy data platform of the client through the development of a migration strategy and roadmap to Snowflake. NTT DATA developed the architecture and approach and migrated and implemented 10+ analytics systems to the new common enterprise data warehouse architecture on Snowflake. Now we manage the entire Snowflake ecosystem’s ongoing roadmap for migration of additional 50+ systems to Snowflake (in-flight).
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European Automotive Client - Microsoft Migration
NTT DATA helped client start their digital transformation process leveraging Microsoft tools. We integrated Power BI services in the Microsoft ecosystem, building end-to-end cloud solutions and merging more than 5 different source systems to Azure Data Factory.
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European Utilities Client - Asset Analysis and Energy Market Business Optimization
Due to recent energy market developments, the client required a set of analytical improvements focused on energy production and consumption, by selling and buying energy in the market in an optimized way. The processing time for each energy buy offer and sale offer simulation scenario has been reduced by more than 10 times thanks to NTT DATA's solution, allowing for faster operations on the Iberian Peninsula's Day-Ahead Energy Market.
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European Bank Client - AI Labs
By leveraging the AI Labs methodology, different cloud capabilities were explored for our banking client. This exploration shaped the overall understanding of the AI cloud market, allowing our client to leverage state-of-the-art tools and techniques that cloud providers are continuously incorporating into their portfolios and concentrate its talent and funding on the quest for the most adequate ways to solve the business challenges.
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H2020 Public Sector / Health Client - ADLIFE
The project aims to improve patients' overall quality of life by creating a microservice that integrates six predictive models, each of which is related to a different pathology. The purpose is to examine the benefits and drawbacks of a use case in terms of scalability and performance in a practical manner.
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Latest Insights
Read our latest insights on D&I-related topics from around the world.

Ethical Considerations of Generative AI
NTT DATA analyzes the ethical considerations of generative AI within the EU framework, evaluating the alignment with trustworthy AI standards, and the impact of AI Act on this technology.
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Intelligent Platform to Support Organizations Become Intelligent-Driven
NTT DATA’s proprietary intelligent platform, a comprehensive, cutting-edge, and highly customizable data platform that is cloud vendor agnostic and equipped with the latest AI capabilities, supports organizations to become intelligent-driven.
DOWNLOAD (PDF: 36.1MB)

Light Weight Model Technologies to Reduce CO2 Emissions from AI
Large-scale AI models demand substantial electric power, and it is imperative to reduce energy consumption. This white paper discusses global trends towards reducing AI power consumption and explores software approaches to achieve this objective.
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A Guide to Support CDOs and CIOs to Attain an Ethical and Compliant AI
This guide focuses on the efforts toward an ethical AI, guidelines for trustworthy AI, and AI Act. It provides guidance on how to ensure trustworthy and compliant AI within organizations.
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The Future of Decision Making through Effective Data Utilization
This white paper defines and explains decision intelligence—its growth projections, global trends, challenges, and application areas. It also envisions the transformative impact on future decision-making process.
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Few-Shot Learning in Natural Language Processing
To comprehend thoroughly the latest few-shot learning techniques for NLP, we investigated PLM-based few-shot applications provided in real-world services applications, taking into consideration fundamental research perspectives in NLP's theoretical context.
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Well-Being and Technology
This white paper introduces global well-being initiatives, highlights their relevance, and showcases NTT DATA's model for individual well-being support. It also presents technical frameworks for client analysis AI.
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AI Labs
AI Labs employs a 3-block approach, fostering agile AI initiatives addressing business needs with innovative solutions. It involves diverse roles under a unified methodology and cloud-enabled scalability for D&I projects.
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AI-Driven Design and Prototyping Studio
Materialize your D&I initiatives and boost AI prototypes with our Prototyping Studio - a controlled experimentation environment for rapid refinement and validation, ensuring that only the best products are launched.
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Technology Stack for AI Prototyping
In this guide, we present the need for prototyping AI projects, expose game-changer technologies that allow rapid and agile prototyping, and introduce our very own AI prototyping tech stack.
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AI for Business Values Generation
A guide to address business challenges, elevate business models, and lead market disruption in this new environment by harnessing D&I capabilities.
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AI Governance
Within AI governance, we identify the following three key domains to support the definition of solid AI-driven organization foundations: 1. AI strategy, 2. AI organization, and 3. AI operational lifecycle.
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Getting Ready for Trustworthy AI Regulation
Support organizations to proactively design their trustworthy AI journey, transforming challenges into new competitive advantages through our responsible AI-driven solutions, with an end-to-end approach aligned with the new AI regulation.
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Artificial Intelligence in the Financial Sector
Finance, notably banking, holds immense AI potential. Abundant data, heavy volume of transactions, and the quantitative character of industrial activity offer fertile land for cultivating the benefits of AI methods.
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Data & Intelligence Services in Your Country
We provide our data & intelligence services in the following countries. Follow the link to find out what specific services are available in your country.
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