GenAI Consulting

Unlock the potential of generative AI by prioritizing use cases, designing responsible solutions, and adopting AI training and organizational change management.

A comprehensive approach to GenAI transformation

We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models, agentic AI options and technology vendors, while ensuring a smooth transition with cultural and technical training. Let us guide your GenAI journey to lasting business success.

Global GenAI Report

NTT DATA's landmark GenAI study

Unlock the power of GenAI. Our landmark study, featuring insights from 2,300+ leaders across 34 countries and 12 industries, provides unparalleled insights into the current and future state of GenAI, including the latest trends, challenges and opportunities. Get expert perspectives and benchmark your organization against top performers.

Our Approach

With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.

Assessment and planning

Following an assessment of your AI landscape and business needs, we help identify and prioritize GenAI use cases and tailor a strategy to integrate GenAI into your operations.

Roadmap development

A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.

AI solution design

We collaborate with you to choose the right models, agents, algorithms and tools for a prototype, and a model we can train using responsible GenAI principles, always prioritizing the user experience.

Implementation support

From pilot projects to full-scale GenAI deployments, we provide end-to-end support to ensure your GenAI solutions are implemented successfully with minimal disruption.

Technology and innovation

We leverage the latest advances in technology to drive GenAI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.

People and culture

Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage GenAI effectively.

Compliance and Governance

We help you navigate the complex landscape of GenAI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.

Responsible AI

We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.

Agentic AI deployment and orchestration

We design and implement autonomous AI agents to execute multistep tasks and orchestrate processes across integrated systems, enhancing platform-driven automation.

Our Services

GenAI Strategy and Governance

Align GenAI initiatives with organizational objectives and establish governance and ethical principles for responsible, compliant AI deployment.

Data Readiness Assessment

Evaluate your data quality, quantity and structure to ensure optimal performance of GenAI solutions.

Strategy Execution

Identify and prioritize GenAI use cases, define business cases and conduct cost-benefit analyses to drive strategic execution and maximize ROI.

Technology Strategy

Optimize your technology stack, scope smart agents, design scalable architectures, establish robust data governance, embed key principles and future-proof your AI solutions.

Change Management

Empower your team with training, communication and cultural shifts to foster a positive environment for successful adoption and employee proficiency.

Our Impact

80%+

Adoption rate of GenAI initiatives

80%

Positive feedback on GenAI adoption programs

320%

ROI in Copilot adoption programs

Case Studies

Discover how companies in various industries solved their challenges by partnering with NTT DATA.

MASORANGE

Generative AI boosts productivity at MASORANGE

NTT DATA implemented Microsoft Copilot at MASORANGE, significantly enhancing the management of daily tasks for the telco company's employees. With an 80% adoption rate and an average of three hours per month saved by each employee, it fostered a new organizational culture.

Read the case study

Virgin Media O2

Information discovery acceleration: a moonshot realized

Lessons learned from our work enabling Virgin Media O2 to extract new value from enterprise IT documentation.

Download (PDF: 18MB)

Global beverage leader

Global beverage leader revolutionizes retail trade spend with GenAI

From a $5 billion annual budget for promotions, signage and sales activities being managed by cumbersome spreadsheets to a decision-driven analytics solution, we helped our client empower decision-making and unlock $10 million in revenue.

Read the case study

Industry Recognition

Our Partners

NTT DATA has a robust, two-pronged partnership strategy for generative AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.