NTT DATA Photo Grand Prix is an annual photo contest for all of the NTT DATA Group’s 110,000-plus employees worldwide.

This event aims at “One NTT DATA”, uniting employees with different languages,

cultures and backgrounds through a universal communication tool - “photographs”,


The theme for 2017 is “NTT DATA:ASCEND”.

This keyword expressing the image that NTT DATA grows.

Each photographer portrayed the visual image and the worldview that NTT DATA aims for.

 

Neuro AI Judging

In addition to the 5 photographs above, NTT DATA Photo GrandPrix 2017 awarded 5 more photographs below selected by “DOUNUTs”, a neuromarketing solution invented by NTT DATA.

We place a higher value on a photograph that has implications more similar to “NTT DATA: ASCEND”, the theme for this year’s contest, based on the results of a comparison between information obtained through brain activity prediction of viewers (decoding cognition) and the theme, or messages conveyed by the photograph.

“NTT Data Photo GrandPrix 2017” (hereinafter, the Image) is available to download for the personal and non-commercial use of individuals (hereinafter, the User) only.

The Images are not allowed for use with other methods or purposes.

The copyright of the Images belongs to NTT DATA or the photographer.

Users are not allowed to transfer or sublease the rights leased by NTT DATA to any third party.

NTT DATA shall not be liable for any damages or responsibilities incurred by the User or a third party through the use of the Images.

Please contact NTT DATA’s Public Relations Department for further information.

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