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The 152nd Open: Golf Championship and Human Petri Dish

NTT DATA's sustainability efforts at The 152nd Open Championship focused on the NTT DATA Wall, promoting eco-friendly behaviour among spectators. Research by Cardiff University showed increased environmental awareness and behavioural changes following last year's event. This year, enhanced messaging and data on sustainable infrastructure were tested. The findings will be used to create a toolkit for sustainable sports, with NTT DATA leading the way in digital nudging and cross-sector solutions to tackle climate change.

August 30, 2024: United Kingdom

Sustainability Services Digital Twin

Transforming Golf's Original Championship: How NTT DATA's Technology Innovations Enhance the Global Golf Fan Experience

As the world's oldest golf championship returns to Royal Troon in 2024, NTT DATA is setting a new standard for sports technology and fan engagement. NTT DATA is once again proudly serving as the official IT provider to The Open, redefining the way fans engage through unparalleled data insights.

July 16, 2024: United Kingdom

Digital Human Digital Twin Innovation

Utilizing NVIDIA Omniverse™ for Digital Twin Projects at the NTT DATA Innovation Center

Digital twins are highly sophisticated virtual representations of real-world objects, systems, or processes, for the purpose of creating a digital replica of a physical entity by incorporating real-time data from sensors and using analytical models to simulate behavior.

December 7, 2023: Global

Digital Twin Data & Artificial Intelligence

NTT DATA's Technology Introduced at the Golf Tournament

Two golf tournaments sponsored by NTT DATA have concluded this year. The 151st Open and the 47th AIG Women's Open ended on July 23 and August 13, 2023, respectively.

September 19, 2023: United Kingdom

Digital Human Digital Twin

NTT DATA and Digital Twin Technology at The Open Championship: Redefining the Fan Experience

We live in an age of rapid evolution, where technology has made its way into every aspect of our day-to-day lives. It revolutionizes the way we work, communicate, and even entertain ourselves, and the world of sports has benefited enormously from this wider digital transformation. As innovation combines with athleticism, fans’ experiences have undergone a profound change: unlocking an unprecedented level of engagement, interactivity, and immersion.

July 14, 2023: United Kingdom

Digital Twin

ShotView transforms the golf fans' experience through Digital Twin technology

As part of a range of articles that explore the breadth of NTT DATA's activities, the head of IOWN Innovation at NTT DATA sat down with Laurence Norman, the chief technologist for entertainment and sports. In a fascinating conversation, they discussed the real-life use case of digital twin for sports technology and how it has changed the game for viewers the world's biggest golf championship. Through the utilization of this new class of technology, fans can now virtually follow along with their favorite players and how they are playing across a variety of sports.

February 1, 2023: Global

Digital Twin

Powering the future of an immersive golf experience: the launch of Digital Twin technology and ShotView

July 1, 2022: United Kingdom

Digital Twin

NTT DATA Focus

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