July 17, 2019
NTT DATA Corporation
Tokyo - July 17, 2019 - According to research findings released today by NTT DATA, new digital technologies, increased competition, and evolving customer expectations are driving 61% of financial services and insurance companies (FS&Is) to shift away from traditional, vertically-integrated business models of offering customers only their own products.
FS&Is are moving toward creating a Digital Business Platform (DBP) that allows them to operate with fintechs, insurtechs and other parties in a global ecosystem to provide consumers unique value, 24/7. As a result, nine in 10 global FS&Is believe in the need for transformational digital change.
New technologies, such as artificial intelligence and blockchain, are the top trend impacting FS&Is as identified by 53% of respondents, but the findings also indicate technology giants are a significant concern for leaders. According to the research, 84% of firms report that industries outside of financial services and insurance are providing a significant influence on the direction of the market, and 83% believe new entrants, such as Amazon, Apple and Facebook, could become major competitors in offering financial products.
“Platform-driven companies such as Amazon, Google, and Netflix that provide fast and easy digital experiences to customers are changing the expectations for financial services and insurance companies,” said Toshi Fujiwara, Representative Director and Senior Executive Vice President, NTT DATA. “These technology giants operate agile business models that allow them to leverage existing customer data and quickly customize new products at competitive prices to better serve mobile-first consumers.“
In order to address these market forces, 85% of respondents indicated a Digital Business Platform represents a significant opportunity to reposition their companies and 83% agreed that integration of legacy core systems into a DBP is important for their competitive position in the next 3-5 years. However, only 23% said their companies currently have a DBP that is working and providing benefits.
“Banks have actually been digital businesses for decades, moving money at the speed of light. Recasting their capabilities and building a true Digital Business Platform will allow companies to create and support multiple business models on a single technical framework without replacing outdated, legacy core systems,” said Wayne Busch, President, Financial Services, NTT DATA Services. “This will also enable partnerships with fintechs and insurtechs that help to more easily incorporate new digital technologies, use application programming interfaces and share customer data.”
Key study findings include:
17% plan to develop the best products and sell them via partners inside and outside of the financial services and insurance industry
14% plan to become the best provider of customer experience and sell products of other financial services and insurance companies (not their own)
14% plan to become an online marketplace and sell many financial services and insurance products
14% plan to create a platform like Apple’s App Store
52% of insurers plan to maintain a traditional full service model, while 21% indicated a shift toward developing the best products
16% of banks are more inclined to consider creating platforms and 20% plan to evolve to an online marketplace
20% of brokerage, capital markets, and wealth management firms plan to focus on developing the best products and another 20% on becoming the best provider of customer experience
Only 23% have a DBP currently working and providing benefits
77% of firms are in the early stages of planning or have no plans at all
32% of insurance firms have built a DBP compared with just 23% of banks and 19% of brokerage, wealth management and capital market firms
46% provide a better customer experience
44% respond faster to market needs
44% grew revenue
41% increase customer retention
84% agree that fintechs and insurtechs will become more relevant, allowing for the creation of new partnerships
66% of distribution partners for FS&Is will include fintechs and insurtechs, as well as financial services startups and non-traditional firms
53% expect to integrate 3rd party product into their DBP
“Digital-forward financial institutions and insurers see digital business platforms as the path to effectively modify legacy core systems with digital features and functions,” said Jose Pablo Carbonell, CEO of Europe, everis. “Those who attempt to maintain their vertically-integrated businesses supported by aging technology will have difficulty remaining relevant in the new world of platforms and the digital ecosystem.
Download a copy of the research, “Digital to the Core: Transforming Financial Services and Insurance in the New World of Digital Business Platforms and Ecosystems,” by visiting Full Report
For the research, NTT DATA surveyed 471 senior executives in banking, insurance, brokerage, wealth management and cards & payments across the U.S., UK, Germany, Spain, Italy and Japan in early 2019. Nearly 50% of respondents were from institutions with more than $10 billion in annual revenue and 55% of those who completed the survey were C-level executives.
Global Marketing Headquarters, NTT DATA Corporation
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