Social Contribution Activities of the NTT DATA Group
The NTT DATA Group contributes to the advancement of society as a whole by developing and providing IT solutions for global social issues. We will continue to fulfill our responsibility as a corporate citizen by engaging in effective social contribution activities that are in line with international initiatives and guidelines such as the Sustainable Development Goals(SDGs) adopted at a United Nations summit in 2015.
Supporting Young Entrepreneurs Break Through
everis has been continuously engaged in activities to assist socially and economically disadvantaged young entrepreneurs who have the potential in order to give them the chance to succeed.
As part of a project organized by the NGO Instituto P. António Vieira (IPAV), 65 employees spent a total of 3,000 hours providing guidance through mentor support, developing contents for training, training and coaching for an innovative social entrepreneurship project in an effort to nurture the next generation.
Harnessing IT to Solve Issues in Rural Villages in India
Despite the nation’s economic growth, the gap between the rich and poor has become a major issue in India. Aspiring to improve the situation through the power of IT, we conducted a series of research and verification efforts that led us to focus on logistics, which is a particularly acute issue in rural regions with high rates of poverty. In January 2016, we set up “Our Farmer,” a website for the more affluent to purchase organic farm products. In view of the state of domestic distribution, about 2,500 farmers in Chennai in the State of Tamil Nadu are providing products that last for a relatively long time.
The website takes advantage of the need for safe and secure food in urban areas and the high penetration of mobile devices in the country. Also, it enables farmers to directly connect with consumers without requiring an intermediary, and thus earn more while providing health-conscious consumers easier access to organic products. We will seize the development of EC business in emerging countries as a new opportunity to grow and continue to continue to expand our business while seeking to resolve social issues.
Support for Voluntary Organization MEND
Since 1999, NTT DATA, Inc. has been extending our support to the volunteer activities of Meet Each Need with Dignity (MEND). This private volunteer organization provides food and clothing and does volunteer work in the areas of education and medical services. Employees at NTT DATA, Inc. have spent between 500 and 1,000 hours each year participating in the activities. The company received the “Overall Volunteer of the Year Award” from MEND for our contributions to raising the efficiency of operational processes through management of the activities.
NTT DATA and the Institute of Software, Chinese Academy of Sciences (ISCAS) Start Joint Research in the Traffic Field
With a view to developing advanced video analysis technologies for better traffic management in China , NTT DATA and ISCAS began joint research in January 2014.
The overarching aim of this research is to build a video analysis algorithm to monitor traffic in line with conditions in China.
By working together, NTT DATA and ISCAS are promoting business development of the traffic management solutions.
TABLE FOR TWO
NTT DATA company cafeterias in the Tokyo area have, since November 2008, participated in the “TABLE FOR TWO” program. For each meal purchased from the smaller-portion, low-calorie “TABLE FOR TWO” menu, we contribute 20 yen to the TABLE FOR TWO organization, which in turn donates to countries in need. That 20 yen covers the cost of a child’s school meal in a developing country. The program provides children in developing counties with nutritious school meals while encouraging our employees to reduce their caloric intake, which can improve their overall health and prevent such disorders as metabolic syndrome.
Click below to visit the TABLE FOR TWO website and learn more about the program.
–A people- and earth-friendly trading system–
Fair Trade is a framework which aims to help producers become independent and improve their lives by fairly and continuously trading the materials or ingredients produced in developing nations. Its goal is to solve social problems such as poverty, child labor and environmental destruction.
As a “Trusted Global Innovator” working to create new values together with the partners worldwide, we, the NTT DATA Group, agree with the philosophy of Fair Trade under which a great number of players —ranging from producers, distributors and consumers— cooperate as a team beyond borders. For this reason, we have been supporting Fair Trade since 2007 as part of our social contribution activities
1. Offerings at General Meetings of Shareholders
Original Fairtrade Cake
As presents to shareholders participating in the meetings, we have designed, baked and provided pieces of original cake marked with the internationally certified FAIRTRADE Marks since 2014.
The internationally certified FAIRTRADE Marks are permitted to be carried only by the goods produced, traded and manufactured according to the standards set by the Fairtrade Labeling Organizations International, e.V. (Fairtrade International).
The internationally certified FAIRTRADE Mark
2. NTT DATA’s Fairtrade Initiative Won a Prize in the Biodiversity Action Award Japan 2015
In the Biodiversity Action Award Japan 2015, organized by the Japan Committee for the United Nations Decade on Biodiversity (UNDB-J) and the results of which were announced on November 6, 2015, our initiative —“the use of Fairtrade products in the company’s in-house consumption aiming to conserve biodiversity”— won praise for being a measure to promote biodiversity, and received an award.
The purpose of the Biodiversity Action Award Japan is to commend organizations and individuals working on any of the five actions of eating, feeling, showing, conserving and selecting for making people to think about biodiversity in everyday life.