CX & Design
NTT DATA’s CX & Design services reimagine your customer experience to solve business problems, exceed KPIs, and build desired solutions.
Together, we create transformative experiences that deliver sustained value
Great experiences are the accelerator you need to grow and transform your business, improve profit margins, and set you apart from your competition. Our product-minded design experts focus on building beautiful and usable digital experiences to level up your customer engagement, improve overall user experience, save money for your organization.
Case Studies
Read how companies in various industries solved their challenges by partnering with NTT DATA.
Doco by Renfe
End-to-end mobility made easy, anywhere
Tangity, part of NTT DATA, partnered with Renfe to create a new Mobility as a Service (MaaS) value proposition, designed to meet society's increasing demand for sustainable transportation. A crucial objective was to establish Renfe as a player that leads innovation in this evolving highly competitive market.
E-design insurance
CX-driven DesignOps building the design team and workflow
Tangity, part of NTT DATA, helped build a new CX design team and workflow by gathering customer feedback which is both quantitative and qualitative data, into the product improvement backlog.
DTE
Operationalizing repeatable innovation
Launch by NTT DATA led the design, build, launch, and operation of DTE’s innovation center of excellence as an embedded partner alongside DTE’s internal teams.
smart
Website and WeChat mini-program
NTT DATA worked with smart Automobile Co., Ltd. in China, to build two core, scope-aligned tools for brand marketing, fan community building, vehicle sales and handover support.
ho-mobile
Making life easier for customers and operators
Tangity, part of NTT DATA, worked with ho-mobile to design and launch a new telco operator from scratch in 8 months with clear, simple offers and excellent customer and user experience across multiple channels.
UniCredit
The seamless evolution of home banking and public website
Tangity, part of NTT DATA, collaborated with UniCredit to establish a consistent digital experience based on simplicity, clarity and clean visuals.
INDYCAR
Data-Driven Digital Experiences: How to Turn Customers Into Your Biggest Fans
NTT DATA presents “Digital Transformation Journey Down Route 66: How to Turn Customers Into Your Biggest Fans,” a virtual tour that explores the importance of digital experiences for customers, all while traveling America’s iconic highway.
Jeep
Elevating off-road adventures for the Jeep community
Jeep wanted a custom social platform that aligned with their customer’s penchant for adventure and enhanced their best-in-category brand advocacy. NTT DATA helped Jeep ideate, release, and sustain innovative, amazing products from start to finish by utilizing Launch’s Aim, Engage, Grow model.
MTA
The city that never sleeps has big digital dreams
To build a mass transit system of the future, the MTA wanted to transform their communication system from a patchwork of software to a future-facing rider engagement platform. Launch by NTT DATA was asked to create a unified, data-driven messaging platform that could power every channel: social media, email, websites, apps, and digital screens.
Our Services
Our global Network of Studios provides CX & Design services, in-person or virtually, to design, prototype, and test tailor-made solutions that address your most pressing business challenges.
CX Strategy, Business and Brand
Unlock the potential of customer experience strategy and insights, service design, and brand experience. Transform your business relevance, attractiveness, and uniqueness through strategic design and content.
Design Strategy & Research
Strategic design-thinking to unlock actionable insights, ideate solutions, and deliver long–term design and vision.
User Experience Design
Solve business viability and technical feasibility challenges, while providing meaningful and useful experiences.
Visual & Emerging Design
Create compelling experiences through immersive solutions with emerging technologies to engage users by combining technology with aesthetics.
Engineering and Solid Manufacturing
Transform ideas into reality with industrial design expertise and smart global delivery. From mobile to business platform development, our comprehensive solutions cover everything from frontend to backend.
Sustainable Value
Drive innovation and optimize audience experiences with a focus on customer strategy and digital marketing. Explore commercial strategies and innovation management to make your business run more sustainably.
Our Partners
NTT DATA has strategic partnerships with vendors and can provide the appropriate solution to meet your requirements.
Awards and Recognition
NTT DATA has been recognized for its innovative use of technologies and solutions that help customers drive innovation. Explore the details of each award below.
Our Impact
15,000+
CX and Design professionals
13
Studios across the globe
