Pioneering the Future of Insurance: Embracing Challenges and Seizing Opportunities with the 2023 Vision

June 20, 2023


TOKYO – June 20th, 2023NTT DATA, a global digital business and IT services leader has launched a new white paper, "The Insurance 2023 Vision", which focuses on the needs and challenges of the insurance industry. Below is a summary of NTT DATA's research and findings.

Helping Insurers Understand the Insurance Challenges of 2023

Understanding the Insurance Challenges of 2023: Navigating an Evolving Landscape

The insurance industry is undergoing significant changes in 2023, driven by various factors and challenges. To thrive in this competitive and uncertain world, insurers must adapt and address five key challenges highlighted in our whitepaper.

Accelerating IT Transformation: Rapid evolution necessitates prioritizing customer experience. Insurers must leverage emerging technologies like AI and automation, integrating APIs to streamline processes and deliver personalized experiences. Embracing innovation and data-driven approaches is vital for meeting evolving customer needs and staying ahead.

Orchestrating the Ecosystem: The insurance industry functions as a complex network, where customer-centricity and adaptation are crucial. Incentivizing collaboration among participants, prioritizing engagement and incentives, connects and converts customers. Regulation, digital transformation, startups, academia, and tech giants shape the ecosystem.

Exploring New Products: While disruption poses challenges, recent shifts offer growth opportunities and improved customer experiences. Insurers must embrace risks, adapt to changing demands, and test new offerings. Insurtechs showcase agility and innovation, integrating insurance into broader solutions. Emerging technologies, like the metaverse, enhance risk assessment and claims processing.

ESG Integration: Environmental, social, and governance factors take center stage. Insurers assess climate risks, promote sustainability, and foster diversity. Transparency and compliance are ensured through robust governance practices. Opportunities arise in net-zero transition, risk transfer, and adaptation services. Addressing talent challenges and aligning with consumer wellness trends is essential.

Managing Unexpected Challenges - Digital Risks/Cybersecurity: Cyber threats pose a significant risk that requires adequate coverage. Bridging the gap between potential financial losses and insurance policies necessitates collaboration among insurers, businesses, policymakers, and cybersecurity experts. Optimizing cybersecurity product design, risk evaluation, and vulnerability pricing is vital. "Smart distribution" emerges as insurers adapt and provide "Insurance as a Service" through efficient channels.

By understanding and proactively addressing these challenges, insurers can navigate the evolving landscape and seize opportunities for growth and innovation in 2023.


The insurance industry is undergoing significant changes and challenges in 2023, driven by global factors such as the health crisis, economic shifts, and climate risks. Amidst these uncertainties, there are opportunities for insurers to thrive by embracing key actions. These include accelerating IT transformation, orchestrating the insurance ecosystem, exploring new products, addressing environmental and social considerations, and mitigating digital risks. By adopting these strategies, insurers can leverage data, enhance customer experiences, promote sustainability, and bridge the cyber insurance protection gap. These actions are crucial for insurers to adapt and succeed in the evolving landscape of 2023.

Download the white paper here.


NTT DATA – a part of NTT Group – is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, IT modernization and managed services. NTT DATA enables clients, as well as society, to move confidently into the digital future. We are committed to our client’s long-term success and combine global reach with local client attention to serve them in over 50 countries. Visit us at

Press contact:

NTT DATA Corporation
Public Relations Department

Product and service inquiries

NTT DATA Corporation
Global Marketing Headquarters
Leonardo Uego

Masaki Maeda
Takumi Mitsuhashi

News Releases.

The services, prices of products and services, specifications, telephone numbers, etc. for inquiries and other information included in news releases are the data available on the day of the release. This information may be changed at any time without notice. In certain circumstances, due to various risks or unexpected occurrences, actual results may also be different from the plans or projections in news releases.