Digital Thought Leadership in Insurance "On The Path To Sustainability: The Insurance Industry's Footprint"

February 29, 2024

NTT DATA Group Corporation

TOKYO - February 29, 2024 -NTT DATA, a global digital business and IT services leader, has launched a new white paper on the insurance industry, "On The Path To Sustainability: The Insurance Industry's Footprint". This comprehensive analysis explores the significance of sustainability within the insurance sector and highlights ongoing initiatives driving positive change. The publication also presents the company's recommendations based on its global approach. Below is a summary of NTT DATA's research and findings.

Download the white paper here.

Industry Momentum

Sustainability has long been a critical global concern, but in recent years it has been impacted due to the economic fallout from the COVID-19 pandemic and the escalating impacts of climate change worldwide. These challenges have heightened the urgency for industries to adopt measures and become more conscious of their environmental, social, and governance footprints.

The insurance industry is undergoing a significant transformation as it embraces green initiatives and places sustainability at the forefront. By innovating products, implementing holistic strategies, and conducting educational campaigns, insurers are actively combating climate change. An insurer's role in protecting businesses, individuals, and communities from environmental risks is paramount, playing a vital part in shaping a more resilient and sustainable future.

NTT DATA Insights

The sustainability landscape for insurers experienced rapid development last year, and the trajectory for 2024 suggests a continuation of this trend.

Insurers are delving into foundation models, intelligent applications, and embedded insurance to provide customers with new ways of value through contextualized experiences, personalized services, and integrated insurance solutions.

Adaptive AI, industry cloud, and sustainable activities can be harnessed to revolutionize the financial model. These technologies can generate forms of revenue outside traditional core businesses or directly monetize data within regulatory frameworks. Generative AI, composite AI, and hyper-automation are creating the underlying capabilities that insurers need to augment human decision-making.


The shift towards sustainable insurance represents a significant paradigm change within the industry, aligning financial practices with broader environmental, social, and governance (ESG) considerations. In a world handling the profound impacts of climate change and other sustainability challenges, the insurance sector's dedication to responsible and ethical practices is becoming increasingly critical.
Sustainable insurance transcends mere regulatory adherence; it signifies insurers' proactive efforts to embed environmental awareness, social responsibility, and robust governance into their fundamental operations.


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